The Automotive Aftermarket Suppliers Association (AASA) recently commented on American Honda’s recent release of position statements stating that parts other than Honda/Acura Genuine parts “are not recommended” in repair and maintenance of their vehicles.
“AASA will reach out to American Honda to help resolve the misunderstanding about automotive aftermarket products and to strongly discourage the practice of painting all replacement parts, regardless of source or quality, with the same broad brush,” said Steve Handschuh, president and COO of AASA. “As to the legality of their statements, that is a matter that will best be decided by the Federal Trade Commission,” Handschuh added.
“AASA rejects any implication that all aftermarket products are somehow inferior to OE parts and have the same risks that are associated with counterfeit and gray market goods,” commented Handschuh. “This claim is absolutely incorrect. Quality aftermarket products are designed, validated and manufactured using the same formal quality operating system as those used in original equipment applications.”
“Full Service aftermarket suppliers produce parts that are equal in fit, form, function, quality and value to OEM replacement products and in many cases they perform better,” continued Handschuh. “Many of these manufacturers also supply the OE production, OE service and aftermarket channels. We welcome the opportunity to meet with American Honda and discuss with them the quality of aftermarket products,” he added.
AASA advocates on behalf of quality aftermarket manufacturers and launched the Know Your Parts campaign in 2009 as a result of two years of extensive market research. Two basic principles of the campaign are (1) the premise that it is not important where a product is made but rather who stands behind it; and (2) the best assurance of quality aftermarket products is to source those products from Full Service Suppliers.
AASA (www.aftermarketsuppliers.org) exclusively serves manufacturers of aftermarket components, tools and equipment, and related products. It is a recognized industry change agent promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is an affiliate of the Motor & Equipment Manufacturers Association (MEMA).