To draw attention to the launch of its new brand positioning, Quaker State will today kick off a campaign to identify The World’s Worst Commute. The winner of the video-submission contest will receive a once in a lifetime ride to work with a very special chauffeur: Jimmie Johnson, only the second driver in NASCAR history to win three consecutive Sprint Cup Series championships.
To enter the contest, motorists log onto www.QuakerState.com and submit at 30- to 60-second video highlighting why they think they have the "world’s worst commute," whether it be a route riddled with car-sized potholes or a trip that takes them through continuous construction. Videos will be subjected first to peer voting; then, the most popular videos will be viewed by a panel of judges from Quaker State management and the Hendrick Motorsports staff, including Johnson himself.
"Not everyone’s idea of everyday driving is as severe as mine," said Johnson. "The Hendrick Motorsports team has been relying on Quaker State technology for the past 12 years. Season after season we are provided durable racing motor oils needed to protect our engines, helping us to garner an astounding 126 race victories, and an even more impressive seven Cup championships."
The average American spends more than 100 hours a year commuting to and from work, according to the recent U.S. Census Bureau American Community Survey. With the commute time being only a fraction of the time many motorists spend driving, it is important to protect a vehicle from friction-related wear and help it continue to run at optimal performance under any driving condition.
"To meet our consumers’ needs during these times when they are trying to keep their vehicles longer, Quaker State offers a line-up of value-led motor oils that deliver outstanding wear protection," said Luis Guimaraes, general manager, Americas, Shell Lubricants. "The World’s Worst Commute campaign can help drivers connect the importance of protecting their investment to the stresses of their everyday drive."
Consumers can enter to win the ultimate ride to work by going to QuakerState.com and entering the details of their everyday commute on video from Feb. 15 to May 31, 2009. Peer voting will continue until June 15, 2009, and the finalists’ videos will be judged by the panel in June. The grand prize winner will receive a ride to work with Jimmie at the wheel, as well as a trip for two to the Bank of America 500 in Charlotte, NC, on October 17, 2009.
For more information on the full line-up of Quaker State durable motor oils, or to enter the World’s Worst Commute contest and see a full listing of the contest’s rules and details, visit www.QuakerState.com.
