In the world of service and repair, it’s easy to become too familiar with your shop and the services you offer. It’s tempting to think, "We’ve been in this location for 20 years; everyone knows where we are and what we do." As a result, shops sometimes fail to communicate need-to-know information to their current and potential customer base.
Patrons must be exposed to information multiple times before they process it, but it’s often difficult to decide the best way to promote new or existing products, services, locations or hours of operation. Of course, the answer does not lie with one outlet, but with several. Some are easy and inexpensive, such as in-store displays, window and marquee signage, leave-behind flyers, direct mail to customers or simply sharing the information at the counter. More expensive, yet effective ways to tout the message include paid advertising, seminars, cross marketing, reminder services and websites.
No matter the outlet, the "Be Car Care Aware" consumer education campaign offers information to help shop owners speak to motorists. For starters, the "Be Car Care Aware" slogan and logo are available for your use on the Web. Used in conjunction with shop promotions, they serve as reminders to consumers that scheduled maintenance and attention to needed repairs increase the safety and dependability of their vehicle, as well as the return on their investment.
When promoting your business, don’t miss the opportunity to use this nationwide campaign to encourage your customers to "Be Car Care Aware." From the slogan and logo to the popular Service Interval Schedule and on-hold messages, you can find help by clicking on the INDUSTRY section of www.carcare.org
