“We fight dirty!” – That’s the theme of the new Hastings Premium Filters marketing campaign. Hastings says the new theme is inspired by the fact that the company has been a longtime provider of high-quality heavy-duty filters for the automotive industry, helping its customers to “fight dirty” against the toughest contaminants under the harshest conditions.

Now through Dec. 15, Hastings is offering a free “Fight Dirty” cap to customers who buy a complete set of Hastings filters for their turbo diesel pickup. This mail-in offer is available through participating dealers, who also will benefit from a broad assortment of promotional materials including point-of-purchase displays, banners, literature and apparel.

For more information, visit Hastings from Nov. 1-3 at booth No. 6010 at AAPEX 2016 or visit the Hastings website at hastingsfilters.com.