DENSO Products and Services Americas Inc. has joined the National Hot Rod Association as the title rights sponsor of the 2016 NHRA Mello Yello Drag Racing Series. The 17th annual DENSO Spark Plugs NHRA Nationals will be held April 1-3 at The Strip at Las Vegas Motor Speedway.
The DENSO Spark Plugs NHRA Nationals is the fourth of 24 races in the upcoming NHRA Mello Yello Series. DENSO also is a supporting sponsor for the full season, with weekend races kicking off Feb. 11 and extending through November in 19 states across the country.
“Major auto races like the NHRA Mello Yello Drag Racing Series showcase the best vehicles and technology our industry has to offer,” said Larry Fidance, marketing manager at DENSO Products and Services Americas. “It’s a perfect fit for DENSO. Our brand stands for automotive excellence, safety and innovation, and our spark plugs, in particular, are widely used by professional racing teams on every circuit around the globe. We’re proud to sponsor the 2016 series and serve as title sponsor of this year’s nationals in Las Vegas.”
For nearly half a century, DENSO has sponsored world-class motor sports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. In addition, spark plugs, alternators, radiators and engine management systems are utilized by professional drivers and pit crews of all classes.
“We build our products to these same rigorous standards regardless of who’s behind the wheel,” said Fidance. “That’s another reason we’re proud to sponsor the upcoming NHRA Mello Yello Drag Racing Series. Millions of DENSO brand-loyal fans around the world enjoy this series, and supporting it is another great way to show our commitment to them.”
Fans are invited to visit the DENSO display on the midway at every race to learn more about and purchase DENSO’s premium Iridium TT, Iridium Power and Iridium Racing spark plugs. Throughout the series, DENSO will post its own race and product updates on Facebook, Twitter, Instagram and YouTube. Fans also can enjoy DENSO posts on NHRA social media platforms during the nationals.
