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Raybestos Backpack Promotion will Again Help Consumers Lighten their Load

Making the most of summer is simple when you maximize the four B’s: barbeques, baseball, brakes and Raybestos brand backpacks. After the program’s successful inception in the summer of 2008, the Raybestos backpack consumer promotion returns to offer consumers a free branded backpack with every qualifying Raybestos brake or chassis job.

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Making the most of summer is simple when you maximize the four B’s: barbeques, baseball, brakes and Raybestos brand backpacks.

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After the program’s successful inception in the summer of 2008, the Raybestos backpack consumer promotion returns to offer consumers a free branded backpack with every qualifying Raybestos brake or chassis job.

Consumers that receive a repair job including $60 worth of Raybestos brand Professional Grade or Advanced Technology brake or chassis products from 6/15/09 through 8/31/09 will be eligible to receive the stylish red and black backpack by sending in a completed redemption card.

In addition to the consumers, installers are also eligible to receive a free backpack by sending in a completed tally card after 20 qualifying brake or chassis product installations.

“The response to the backpack program was so overwhelmingly positive last year that it was something we wanted to continue in 2009,” says Josh Russell, vice president of marketing, Affinia Global Brake & Chassis Group. “Whether the consumer keeps the backpack for themselves or uses it to send their kids back to school, it’s something helpful to lessen the stress associated with this busy time of year.”

The Raybestos Rookie Promo Kit 09RAY19 is free to Raybestos Safety Center members and includes a counter card, 25 customer redemption cards, an installer tally card and a poster. Promo Kit 09RAY19 is also available to non-Safety Center members for $19.

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For complete backpack promotion details, visit www.raybestos.com or call (800) 323-0354 or inquire with your local Raybestos sales representative.

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