ConocoPhillips Company, the fourth largest U.S. lubricants supplier, is pleased to announce that it has added the exclusive Liquid Titanium additive to the majority of its Kendall GT-1 Motor Oils, including synthetic blend, full synthetic and high mileage offerings. The new Kendall GT-1 Motor Oils engineered with Liquid Titanium are designed to help reduce friction, fight engine wear and most importantly, prolong engine life, according to Steve Tarbox, director, product management, ConocoPhillips Lubricants.
“The addition of ConocoPhillips Lubricants’ Liquid Titanium technology to the Kendall Motor Oil line offers drivers a completely new way to get the most out of their vehicle’s engine life by forming an extra layer of protection on critical metal-to-metal hot spots to fight engine wear,” said Tarbox. “It provides a great solution in these tough economic times for customers wanting to keep their car engines running longer.”
Tests show that the Liquid Titanium in Kendall GT-1 Motor Oils bonds to critical engine parts, creating a molecular shield that helps reduce surface damage and deliver ultimate protection to consumers. Rigorous industry testing, including the Sequence IIIG engine test, found that Kendall GT-1 5W-20 motor oil with Liquid Titanium reduced wear by 75 percent when compared to the International Lubricant Standardization and Approval Committee (ILSAC) GF-4 performance requirements, and by 55 percent when compared to a competitive 5W-20 oil. Additionally, in Sequence IVA tests, Kendall GT-1 5W-20 motor oil with Liquid Titanium reduced wear by 85 percent when compared to the ILSAC GF-4 performance requirements, and by 60 percent when compared to competitive 5W-20 oil.
“ConocoPhillips Lubricants witnessed an overwhelming industry response to the introduction of the Liquid Titanium additive to its line of heavy duty engine oils last year and has remained committed to providing our passenger car customers with access to the same industry-leading technology,” added Tarbox. “We have conducted extensive research on the impact of this state-of-the-art Liquid Titanium additive and tests have shown that it dramatically reduces friction, which may lead to fuel economy improvements. We are thrilled to now provide this exclusive engine protection to all customers.”
In support of the launch of Kendall GT-1 motor oils with Liquid Titanium, ConocoPhillips Lubricants will implement extensive print and online marketing and advertising campaigns intended to raise awareness and generate demand of these new products. In addition, the company will introduce a digital marketing campaign that includes a cutting-edge 3D engine demo that demonstrates the application of Liquid Titanium coating critical engine wear hot spots.
For more information on the full line of Kendall lubricants products, visit www.Kendallmotoroil.com.