For consumers in the United States, it’s 50,000 miles. In Canada it’s 80,000 kilometers. And for automotive service technicians across North America, the aftermarket’s ride control shock/strut replacement recommendation represents an invaluable tool to help communicate the importance of an often-overlooked vehicle service need.
Tenneco Inc.’s Monroe shocks and struts brand has been a strong proponent of the 50,000-mile/80,000-kilometer replacement recommendation (Note: Actual mileage may vary depending upon driver ability, vehicle type and type of driving and road conditions.) since it was introduced in 2005. For the past five years, virtually all Monroe ride control marketing materials and consumer advertising campaigns have highlighted the replacement recommendation as well as Tenneco’s Safety Triangle vehicle maintenance message, which touts the importance of undercar safety inspections.
“Both the replacement recommendation and Safety Triangle message focus on the ultimate benefit of ride control service – increased driving safety,” said Monroe Brand Manager Carri Irby. “As consumers learn that shocks, struts and other key undercar components help keep them safe on the road, they are more likely to ask for a ride control inspection as part of their scheduled vehicle maintenance.”
The ride control replacement recommendation has been the focus of outdoor billboards in more than 100 North American locations, thousands of ads broadcast on leading radio syndicates, hundreds of newspaper articles, and an extensive Web marketing campaign – all sponsored by the Monroe brand. Tenneco is helping to connect the millions of consumers reached through these activities with their local Monroe ride control service providers via the convenient “Dealer Locator” feature at www.savingsquirrels.com and www.monroe.com.
“We’ve seen a significant increase in traffic at each Web site over the past year. That tells us that our safety message and the industry’s ride control recommendation positively affect consumers,” Irby said.
For additional information regarding the 50,000-mile/80,000-kilometer recommendation and Monroe ride control solutions, please contact your Monroe supplier, visit www.monroe.com, or write to: Monroe Marketing, Tenneco Inc., One International Drive, Monroe, MI 48161.
