FRAM Filtration has launched a new website for its FRAM Fresh Breeze cabin air filter products at FRAMFreshBreeze.com. The website design offers new "customer-friendly" features including a “Where to Buy” tab with Google Maps functionality, do-it-yourself cabin air filter installation guides and instructional videos. Customers also can determine the appropriate cabin air filter for their vehicle by inputting vehicle make, year and model.
“Many drivers on the road today don’t recognize the importance of regular cabin air filter maintenance,” said Josh Gordon, director of marketing for FRAM Filtration. “With our new FRAM Fresh Breeze website, we can educate all drivers about the important health benefits of replacing cabin air filters, and also show customers how easy it is to take car maintenance into their own hands.”
The company states that FRAM Fresh Breeze cabin air filters remove up to 98 percent of dirt, dust and allergens, and are the only cabin air filters available that use natural deodorizing qualities of ARM & HAMMER baking soda.
The new FRAM Fresh Breeze website is fully optimized for mobile viewing. Horizon Marketing designed the sites.
In tandem with the website launch, FRAM has introduced a dedicated Facebook page for the FRAM Fresh Breeze cabin air filters at Facebook.com/framfreshbreeze.