Timeless Quotes Teach & Inspire

Timeless Quotes Teach & Inspire

Here are six quotes that every future shop owner should live by.

A great quote only gets better with age. It can stand up to changes in society, technology and morals. Here are six quotes that every shop owner should live by:

“People like to talk about a job well done and equally like to complain when a job is badly done.” 

– Fred G. Wacker, president, Ammco Tools, May 1973 issue of Brake & Front End.

Fred made this comment in 1973 long before Facebook, Yelp or Twitter. People like to talk about a job well done and give a glowing review online even more than they want to provide a negative review. 

“Profit is a dirty word if you put it ahead of servicing and satisfying your customers.”

– C.R. “Dick” Bowers, vice president, Amermac Inc., July 1973 issue of Brake & Front End.

It is OK to make money fixing cars, as long as you are honest and have the customers’ best interest in mind. Never feel bad about recommending a service or repair that could make a customer’s vehicle safer or last longer. Fixing cars for a living is not a vow of poverty.

“Have enough faith in yourself to advertise your service. Buy advertised products in order that you may safeguard the confidence of your customers.”

– Edward Babcox, founder of Brake & Front End, March 1933 issue.

This rings true even today! In the past decade, it is possible to get a part for less and from more competing sources. But, it is hard to trust a product just on price and maybe an online review; they could be here today and gone tomorrow. Advertising is a sign that a manufacturer or brand is in it for the long haul with you. 

To put this quote in context, during the 1930s the aftermarket was facing competition from people ordering parts using mail order catalogs instead of visiting their local shop or local parts supplier. Many of the parts in these catalogs were “no name” brands.

“You may have a perfect understanding of wheel alignment and front-end geometry. But, if you can’t communicate in “layman’s language” what is wrong and how to correct it, you are not using one of the most important sales tools you have.”

– Lee Hunter, founder of Hunter Engineering in an interview, March 1973 issue of Brake & Front End.

Lee Hunter changed the automotive service equipment business with innovative battery chargers, wheel balancers and alignment systems. He realized that communication is key when selling services to the motoring public.

“A market is never saturated with a good product, but it is very quickly saturated with a bad one.”

–Henry Ford

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.”  

–Henry Ford

You May Also Like

Adapting To Enduring Expectations 

Where we once provided business and technical information in a monthly print magazine, we now have daily newsletters and on-call websites to help spread the message of quality service.

My last name isn’t Ford, Diesel, Kettering or Watt, so my contributions to the automotive industry may never be covered in the automotive classes of tomorrow (or even remembered past today).

Yet, I do take credit for one industry first, at least within the storied history of Babcox Media – I ushered the era of electronic communication into the pages of our magazines.

Do You Want The Bad News Or Good?

There are many ways you can help play the long game, and TechForce has free resources to help inspire and promote the profession. 

EV Charging

Charging will get better as technology improves and drivers change their behaviors.

Keep On Rockin’ Into The New Year

Nominations are still open for Vehicle Care Rockstars!

Being Happy Gets In The Way of Being Successful

Bryce Kenny says his greatest satisfaction comes from helping others to find the courage to chase their dreams.

Other Posts
Power Window Regulator and Motor Service

Power windows are great as long as they roll up and down when commanded to do so.

Tips For Lifting HEVs and BEVs

If you can’t lift a vehicle without damage, you will not be able to unlock this service opportunity in this growing segment.

BMW Spark Plug Replacement

Here are a few things that you need to know before replacing spark plugs in a BMW.

Diagnosing Intercooler Boost Trouble Code P0299

The criteria for setting the code is very basic.