“AAPEX provides a perfect opportunity for the Purolator team to interact with automotive retailers and service professionals simultaneously,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC.
The company enlisted the help of a couple of “filthy-mouthed kids,” and produced an “unconventional public service announcement.” The video, addressing the need to change cabin air filters, has garnered more than 520,000 views, 2,000 likes and almost 1,500 shares on Facebook.
The series is comprised of four videos featuring testimonials from Purolator associates. The vignettes provide an inside look at the company’s manufacturing facility in Fayetteville, North Carolina.
The 824-page catalog provides a comprehensive listing of filters available for markets in the U.S., Canada and Mexico.
Have you ever been informed by a mechanic that an oven mitt was found in your engine? Or your blinker fluid needed to be changed? Chances are … you haven’t. However, a few unsuspecting customers at an automotive repair shop, based in Buffalo, New York, can’t say the same.
Available in spin-on and cartridge configurations, this new advanced oil filter line covers 95 percent of vehicles on the road today.
PurolatorTECH is the latest offering from the newly repositioned and re-energized Purolator filter products brand, and will focus on providing top OE-quality products at competitive pricing with comprehensive coverage within the oil, air and cabin air filter lines.
More than 80 percent of new cars sold in the United States and Canada are now equipped with a cabin air filter, making cabin air the fastest-growing segment in the filtration industry.
This new release extends coverage to an additional 6.9 million passenger vehicles on the road today.
Currently available in 22 SKUs representing more than 200 million vehicles on the road today, the PurolatorBOSS brand will expand to 37 SKUs for additional coverage by the end of the year.