Purolator Filters Pranks Real Customers In Hidden Camera Automotive Repair Shop Stunt

Purolator Filters Pranks Real Customers In Hidden Camera Automotive Repair Shop Stunt

Have you ever been informed by a mechanic that an oven mitt was found in your engine? Or your blinker fluid needed to be changed? Chances are ... you haven't. However, a few unsuspecting customers at an automotive repair shop, based in Buffalo, New York, can't say the same.

purolator1215-purolator-filters-3Have you ever been informed by a mechanic that an oven mitt was found in your engine? Or your blinker fluid needed to be changed? Chances are … you haven’t. However, a few unsuspecting customers at an automotive repair shop, based in Buffalo, New York, can’t say the same.

Purolator, a leading innovator of automotive filtration products for the aftermarket, recently set up hidden cameras in the Buffalo-based automotive repair shop and hired an actor to take on a mechanic role who informed real customers of absurd engine compartment object discoveries. And the jokes didn’t stop there. The fake mechanic also tried to convince the customers that their vehicles were in need of outlandish maintenance items, such as tightening the Pomeranian clamp and a stalagmite flush.

Tina Davis, senior marketing manager for MANN+HUMMEL Purolator Filters LLC, explained, “The hidden camera stunt was a fun way to remind drivers to let nothing get by them when it comes to taking proper care of their vehicles.”

Preventive maintenance, such as regular oil and filter changes, is key to extending engine life and maximizing performance. It is equally important for drivers to be informed about the products that they are installing in their vehicles. Purolator says its prank aims to place preventive vehicle maintenance top-of-mind in an entertaining and unique way, while also educating individuals about the superior quality of its lines of filtration products.

Purolator compiled a series of videos featuring the most memorable customer reactions. To watch the videos, visit Purolator’s YouTube page or pureoil.com.

You May Also Like

SEMA Awards 80+ Scholarships, Employee Loan Forgiveness

The scholarship winners include 87 students, while 17 employees of SEMA-member companies received loan forgiveness.

The Specialty Equipment Market Association (SEMA) has issued a total of $245,000 in scholarship and loan forgiveness awards through its SEMA Memorial Scholarship Fund to help 104 individuals pursuing a career in the automotive aftermarket industry. The winners include 87 students who received scholarships ranging from $1,000 to $5,000, and 17 employees of SEMA-member companies who received loan forgiveness awards to help pay off student loans, the organization said.

PRT Launches New Complete Strut Assemblies

Thirty-two new products represent more than 10 million vehicles in new coverage, PRT said.

PRT Launches 32 New Products on Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, and come to expand the PRT brand portfolio in the North American aftermarket.

Litens Aftermarket Adds New SKUs to Belt Drive Portfolio

18 new SKUs were added to its product line.

Plews & Edelmann Releases 66 New Parts YTD 2023

Expanded coverage in both the Edelmann and Edelmann Elite line of products provides coverage for 50.8 million VIO.

Other Posts

Bosch Releases 102 Aftermarket Parts in Q2 2023

The new Bosch products cover nearly 25 million vehicles in North America, the company said.

NGK Spark Plugs Expands Spark Plug, Ignition Coil Coverage

Expansion includes 15 new spark plug part numbers, many with high ignitability designs.

Innova to Launch Pro Diagnostic Tablets and App

The smart tablet tools and app can help maximize the diagnostic process and save technicians time, Innova said.

Anchor Adds More Honda Coverage

Eight additional part numbers have been added to support late model Honda coverage.