Participants will receive a point-of-sale kit to promote the offers to customers in their place of business.
Purolator was honored for three different marketing tactics designed to introduce PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness to fans of the iconic Febreze brand – a primarily female audience.
Designed for automotive technicians and counter professionals, the PurolatorTECH 2020 catalog contains all applications from 2000 to new model year vehicles, including more than 50 new oil, air and cabin air filters.
Purolator has released a new shareable video to help tell the story of a premium PurolatorBOSS Oil Filter.
The new part numbers fit a variety of popular models such as Chevrolet Cruze, Honda Accord, Kia Sorrento, Subaru Forester and others.
The promotion will run from July 1 through Aug. 31 across the United States and Canada.
The campaign features a range of creative assets targeting both the traditional automotive DIY audience and women interested in the benefits of clean, odorless and allergy-free air inside their vehicles.
The new part numbers fit a variety of popular models such as Toyota Camry, Ford Ranger, Hyundai Elantra, Dodge Challenger and others.
Purolator Partners with Procter & Gamble to create the new PurolatorBOSS premium cabin air filters with Febreze.
Customers at participating automotive retail stores will qualify for a $5 rebate on the purchase of any two Purolator air or cabin air filters.
The 700-page catalog provides a listing of filters available in the United States, Canada and Mexico – updated with details on 21 new 2018 applications. The new part numbers include 13 air, five fuel and three cabin air filters.
The new part numbers include 21 oil, 39 air and 16 cabin air filters, with a focus on covering both new and late-model applications.