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Valvoline Introduces New Modern Engine Full Synthetic Motor Oil

The company says the new product is specifically engineered to protect against carbon build-up in gasoline direct injection, turbo and other engines manufactured since 2012.

Valvoline Community Celebration Raises Estimated $40,000 For Lexington Habitat For Humanity

The celebration included a giant garage sale of office furniture and Valvoline logo items and a live auction of racing memorabilia.

Valvoline Runs New Campaign Geared To The Driven

Valvoline made the debut of its “Never Idle” ad campaign, a series that the company says highlights the never-settling spirit and get-it-done attitude that are not only hallmarks of Valvoline’s consumers and customers, but also are deeply rooted at the core of the company’s DNA.

Valvoline ‘Collector’s Cup’ Video Series, Featuring Expert Picker Frank Fritz, Now Online

In the video series, in commemoration of the 150th anniversary of the brand, Sam Mitchell, Valvoline CEO, challenges Fritz to aid in the search of iconic Valvoline Petroliana from the past 150 years.

Valvoline Launches Fuel System Service For Direct-Injection Systems

Valvoline engineers have developed a groundbreaking solution for treating and restoring gasoline direct-injection fuel systems with the EasyGDI Fuel System Service featuring Power Dispersal Technology.

ShowMeTheParts Software Powers New Valvoline Filters And Wipers Website And Mobile App

ShowMeTheParts, a division of Vertical Development Inc., recently completed a collaboration with Valvoline to power its new filters and wipers website and mobile app. The website, available at valvolinefilters.com and valvolinewipers.com, provides an updated buyers guide and electronic searchable catalog where visitors can query to find the Valvoline parts they need. The new Valvoline mobile

Valvoline Teams Up With Hendrick Motorsports Drivers To Test DIYers On ‘What’s Under The Hood?’

Valvoline and Hendrick Motorsports have launched a new online challenge called “What’s Under the Hood?” NASCAR Sprint Cup Series drivers Jeff Gordon, Dale Earnhardt Jr., Kasey Kahne and Jimmie Johnson each step out from behind the wheel to take a turn as host of the interactive video game show series that will test DIYers’ automotive knowledge.

Valvoline Launches TeamValvoline.com, A New Hub For Racers, Engineers And Enthusiasts

Valvoline, a brand of Ashland Inc., has announced the launch of TeamValvoline.com, a new online resource that provides a one-stop destination for racers, engineers and auto professionals and car enthusiasts to gain access to exclusive content from industry leaders and connect with a community of racers and racing fans. “For decades, we’ve been working with

Valvoline To Sponsor JR Motorsports In The NASCAR Nationwide Series

Valvoline, a leading marketer, distributor and producer of quality branded automotive and industrial products and services, recently announced that it has entered into a multi-year sponsorship agreement with JR Motorsports.

Valvoline Launches New Ad Campaign During Monday Night Football

On Monday, September 16, 2013, Valvoline launched an advertising campaign that communicates its “Hand-On Expertise” brand promise and leadership in motor oil. The campaign was created to highlight Valvoline’s brand pillars of heritage, innovation, American ingenuity and real-world expertise, and also provides insight on how Valvoline continually re-invents motor oil to meet the needs of the evolving engine.