Valvoline Launches, A New Hub For Racers, Engineers And Enthusiasts – UnderhoodService
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Valvoline Launches, A New Hub For Racers, Engineers And Enthusiasts


Valvoline, a brand of Ashland Inc., has announced the launch of, a new online resource that provides a one-stop destination for racers, engineers and auto professionals and car enthusiasts to gain access to exclusive content from industry leaders and connect with a community of racers and racing fans.


“For decades, we’ve been working with our racing partners, in our labs and on the track to provide the world’s top drivers with the very best in engine wear protection,” said Jamal Muashsher, director of Valvoline Global Brands. “With the launch of, we make it possible for racers of all levels to benefit from the same level of expertise and innovation that has driven teams like Hendrick Motorsports, JR Motorsports and Kasey Kahne Racing to wins at the track. We’re also excited to announce that we are now the official motor oil of the ARCA racing series.”

Advertisement will not only offer racers access to content from some of the best minds in the industry, but will reward them for it through online activities that can help them earn points redeemable for special offers, educational opportunities and experiences. Teams also can apply for a Valvoline sponsorship by filling out an online submission form.

To encourage drivers and enthusiasts to sign up for, Valvoline is offering a special incentive. Between now and Dec. 31, rewards enrollees will receive a special double-point bonus for purchases. The site also will make the company’s Pro-V Racing line – a new portfolio of premium racing oils and lubricants optimized in the Valvoline lab and proven on tracks throughout the world – available for direct purchase by the public.

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