On Monday, September 16, 2013, Valvoline launched an advertising campaign that communicates its “Hand-On Expertise” brand promise and leadership in motor oil. The campaign was created to highlight Valvoline’s brand pillars of heritage, innovation, American ingenuity and real-world expertise, and also provides insight on how Valvoline continually re-invents motor oil to meet the needs of the evolving engine.
The spots kicked off during Monday Night Football on Sept. 16 and the majority of the campaign will run through mid-November. Several different TV spots were created in order to leverage the campaign theme with various Valvoline channels, including DIY, installer and international channels.
Click here to view the new spots on YouTube.