Hansa Motors: Do What You Love, Love What You Do – UnderhoodService

Hansa Motors: Do What You Love, Love What You Do

Is More Traffic Headed Your Way?

There has been a lot written in the last couple of years in business-to-business OEM and aftermarket magazines about how the car companies and car dealers are looking to increase service business at the dealerships. This focus on increasing activity in the bays is the result of improvements in the quality of vehicles that has resulted in less warranty work for the dealerships.

What got me thinking a little more on this subject was all the recent news about some pretty significant recalls. The Sept. 12, 2005 issue of Automotive News has a headline that reads “Big week for re-calls: almost 5 million.”

The brief article goes on to say, “The U.S. auto industry recalled more cars than it sold last week.”

Recalls are obviously an expensive proposition for the automakers. Nobody wants to admit that there is a potential problem with the product the customer just spent tens of thousands of dollars on. But some dealers, on the other hand, see it as a great opportunity to drive customers into their dealerships.

That raises a few questions.

  • Will these recalls fill the dealership bays?

  • Will it interrupt the dealerships’ scheduling of non-warranty work?

  • Will the recalls help or hurt the customers’ relationship with the dealership?

  • Will it allow the dealership to show off its great customer service?

  • Or will it strain the relationship, thus driving more business to your shop?

If you answered “yes” to any of these questions, then the ball is back in your court to make sure that your shop is prepared to service these customers.

Do you have enough technicians? Are they well trained? Have you been de-laying equipment purchases? Does the shop need a thorough cleaning or a fresh coat of paint? You know the drill.

I bring up the issue of recalls as an excuse to provide you with a wake-up call that there is a massive population of vehicles on the road that need service. It is well documented how the car dealers have been investing in their facilities. They are working very hard to make any visits to their location a true “experience.”

Vehicle owners have a choice, your shop or the dealership. Let’s make it an easy decision for them.

You May Also Like

Adapting To Enduring Expectations 

Where we once provided business and technical information in a monthly print magazine, we now have daily newsletters and on-call websites to help spread the message of quality service.

My last name isn’t Ford, Diesel, Kettering or Watt, so my contributions to the automotive industry may never be covered in the automotive classes of tomorrow (or even remembered past today).

Yet, I do take credit for one industry first, at least within the storied history of Babcox Media – I ushered the era of electronic communication into the pages of our magazines.

Do You Want The Bad News Or Good?

There are many ways you can help play the long game, and TechForce has free resources to help inspire and promote the profession. 

Timeless Quotes Teach & Inspire

Here are six quotes that every future shop owner should live by.

EV Charging

Charging will get better as technology improves and drivers change their behaviors.

Keep On Rockin’ Into The New Year

Nominations are still open for Vehicle Care Rockstars!

Other Posts

Being Happy Gets In The Way of Being Successful

Bryce Kenny says his greatest satisfaction comes from helping others to find the courage to chase their dreams.

Quality Triumphs!

We interact with our cars differently and today’s parts quality matters more than ever.

Putting Yourself First For Safety

Shop safety policies and procedures are only as good as those following them. Make sure you’re watching out for you!

It Ain’t Bragging If You Can Back It Up

For the great work they do, shop owners like Harrison Keyes talk less about “me” and more about “us.”