Hosting A Women’s Car Care Clinic – Easing Fears & Providing Education Helps Instill Trust
With more and more women making primary automotive-related purchasing decisions, including service and repair decisions, forward-thinking shops are trying to better educate this important clientele base. So, in recent years, many shops have decided to host women’s car care clinics as a means to educate customers.
Knight’s Automotive Repair: Owner’s Lifelong Industry Passion Sets The Tone For The Entire Shop
With a name like Knight’s Automotive Repair – and a logo to match – it’s only fitting that a full suit of armor in the shop’s waiting area greets customers. In fact, owners Peyton and Nancy Knight have received quite a few medieval-themed gifts over the past 34 years of providing automotive service in the Ledgewood, NJ, area.
Training Your Techs Reduces Turnover And Will Help Take Our Industry To The Next Level
How do we train our employees, increase their capabilities and retain them after we have invested our precious resources? In order to do that, we need to understand why we train and define how to make it work for us for the long-term.
New Year’s Resolution: Stop Smoking In The Shop
I once worked with a tech that the only time he was not smoking was when he was test-driving a customer’s vehicle. He smoked unfiltered Pall Malls, which had a distinctive smell. He was one of the best techs I ever worked with – he had talent and “the touch.”
Marketing To Women: From Curb Appeal To Cleanliness – Catering To A Target Market That Makes Vehicle Repair Decisions
Curb appeal is an essential element of marketing. When a customer drives up and glances at the exterior of L&M Auto Repair, I want them to see our warmth and authenticity. This is the impression before their first impression, so it’s important that they feel invited.
The Key To Converting Callers Into Customers
Since the caller can’t see your service advisors, they will be far more influenced by your advisors’ tonality than by the words they use.
autotext.me Launches Quality Control 2.0 With New Reporting And Design
The new release features similar enhancements made to the company’s new Digital Vehicle Inspection 2.0 add-on, including a cleaner, simpler visual layout along with the ability to add pictures and videos.
The Top 5 Reasons Customers Should Choose Your Shop
With first-time callers just a mouse click away from contacting another shop, you will need to ensure that your advisors are at the top of their game when it comes to selling themselves, and your company, to the caller.
Openbay Introduces New Automotive Service Professional Mobile App For Android
Advances in mobile technology have led to transformative behavioral changes in the way today’s consumer approaches a purchasing decision.
BOLT ON TECHNOLOGY Releases New Customer Communication Updates For Text Messaging
BOLT ON’s “Inbound Photo Texting” feature allows customers to send vehicle photos to shops so they can see and clarify their vehicle concerns and make decisions on how to proceed.
Elite To Host Shop Management Seminar Series
Elite has announced that the company will be hosting its “Fly with the Eagles” shop management seminar series June 20-23 in San Diego, California.
A Tip For Empowering Your Shop’s Service Advisors
There are times when advisors need to provide customers with legitimate discounts, a rental car, etc., so what the top shop owners do is set a monthly budget of X dollars for each advisor, then tell the advisors that the money is there to be used in any way they would like to ensure customer satisfaction.
