Directions: Jet-Setting Across the Country
On a visit to Akron, OH, you may get a glimpse of the leisurely traveling, faint-humming Goodyear blimp hovering overhead as it floats gracefully over the Rubber City. And just miles away from where the Goodyear blimp rests, you may hear the thundering roar of a jet-powered turbine screaming to life. Yes, that’s right, the
Management: Employee Uniforms Increase Consumer Confidence
First impressions matter in every industry, and the automotive service aftermarket has its own set of challenges and needs. Your employees define who you are and what your company stands for; the appearance of your facilities and team are a reflection of the services you provide. What impression are you making on your customers?
News Update: Raybestos’ Simplified Product Offering is Built Around Technicians’ Needs
Raybestos brand brakes’ product offering has been re-engineered, following months of extensive research with repair technicians, the results of which can be seen in Raybestos’ new 1-2-3 brand strategy. “We conducted both qualitative and quantitative research to understand precisely what techs want and need from a brake supplier,” said Jeff Stauffer, vice president of global
Safe Shop: Employee Uniforms Increase Consumer Confidence
First impressions matter in every industry, and the automotive service aftermarket has its own set of challenges and needs. Extreme temperatures; compact spaces under hoods, under cars; and oily, heavy equipment and dirty parts can quickly and easily make for a grimy technician and messy shop appearance. Your employees define who you are and what
Play Ball! Yokohama the Official Tire of Two Minor League Baseball Teams
America’s pastime will be the backdrop for several tire dealer and consumer promotions as Yokohama Tire Corporation turns a nifty double play by sponsoring two minor league baseball teams this season.
Chip Foose Set to Ride Again with the Mac Tools Top Fueler in Las Vegas
World-renowned custom hot rod builder and TV personality Chip Foose, Mac Tools and Kalitta Motorsports will once again bring their high-horsepower partnership to the NHRA POWERade Drag Racing Series. The partnership will come together April 12-15, during the SummitRacing.com NHRA Nationals, at one of the NHRA’s premier quarter-mile facilities, The Strip at Las Vegas Motor Speedway.
Five Service Centers Say ‘Yes’ to ACDelco’s ‘HHR U Gonna Win?’ Promotion, Win Chevrolet HHRs
Recently, ACDelco asked its Total Service Support (TSS) automotive service centers: "HHR U Gonna Win?" Five service center owners said "yes" and now each is the proud owner of a 2007 Chevrolet HHR.
Management: Who Will Fix the Cars in Five Years?
Recently, I was asked to address members of the Chesapeake Automotive Business Association (CABA) on the topic, "Who will fix the cars in five years?" The challenge was to put together a 60-minute presentation that would answer the question and not offend the audience of shop owners and technicians.
Perspectives: Who Will Fix the Cars in 5 Years?
Recently, I was asked to address members of the Chesapeake Automotive Business Association (CABA) on the topic, “Who will fix the cars in five years?” The challenge was to put together a 60-minute presentation that would answer the question and not offend the audience of shop owners and technicians. Skip Potter, the executive director of
Lifts: Laws of the Universe
have in common? Each of these items is subject to the law of gravity. The law states all items are attracted to the earth with a force that is exactly equal to their specific weight. Why, you ask, do I care about this? Well, let me give you another little statement that will start to