New Digital Marketing Campaign Launched For Castrol EDGE
The makers of Castrol EDGE, the official motor oil sponsor of the NFL, have launched a new marketing campaign to celebrate and promote recent test findings.
Castrol Gives Away 2012 Triumph Motorcycle at Local Pep Boys
Fred Diehl, winner of the Castrol Triumph sweepstakes, will soon claim his 2012 Triumph Bonneville T100 motorcycle at a presentation ceremony June 23 at the Pep Boys store in Bensalem, PA. Diehl won the motorcycle by entering a national Castrol sweepstakes held at Pep Boys stores from Feb. 26 to April 1. More than 14,000 motorcycle enthusiasts entered for the chance to win.
Castrol SYNTEC and Funkmaster Flex Partner on New Reality TV Show
National radio and TV personality Funkmaster Flex has extended his exclusive partnership with BP Lubricants USA, Inc. and its Castrol SYNTEC brand to produce a new reality TV series "Castrol SYNTEC Car Wars." The show debuts April 1, 2007 and showcases four car show enthusiasts in a six-week race to customize their vehicles.
The Castrol Imaging Program Puts a New Face on Independent Lube Shops Across the Country
More than 50 locations nationwide have participated in the popular Castrol Imaging Program since its launch in May 2005. BP Lubricants USA Inc. expects even more independent lube operators to participate in 2006.
BP Lubricants USA Inc. Introduces the Castrol Media Builder
BP Lubricants USA Inc. launches the Castrol Media Builder, an interactive web program for installers to create customized advertising and promotional materials. With this easy-to-use, point-and-click program, shop owners and managers are guided through a step-by-step process helping them to create premium marketing designs and layouts for use in numerous applications.
Spectra Premium Partner Gaunt Brothers Racing Competes In Daytona
Continuing its partnership with Spectra Premium, Gaunt Brothers Racing (GBR) fielded its next entry at the Daytona International Speedway for the Coke Zero Sugar 400 event on July 7. Spectra Premium adorned Gaunt Brothers Racing’s No. 96 Lordco Auto Parts/Castrol Toyota Camry which returned to its light-blue, black and white livery used earlier this spring.
Connect With Drag Racing Legend John Force During December #ChampionChat Social Media Session
Federal-Mogul’s #ChampionChat social media series returns Thursday Dec. 12, with a half-hour conversation via Twitter with 16-time NHRA drag racing champion John Force. Anyone can join the chat, scheduled for 10:15 a.m. E.T., by following @JFR_Racing on Twitter.com.
AutoZone Recognizes Top Suppliers
AutoZone recognized Spectra Premium Industries as its Vendor of the Year during the company’s annual AutoZone Vendor Summit held in Tunica, Miss.
Federal-Mogul Launches Product Technology Partnership With John Force Racing
Federal-Mogul Corp. and John Force Racing Inc. (JFR) have announced a technology partnership for the development and testing of next-generation performance spark plugs on nitromethane-fueled drag racing engines and other demanding applications.
LIQUI MOLY Hosts VIP Weekend for 50th Running of Rolex 24-Hour Race
There are few endurance tests more grueling than the Rolex 24 Hours of Daytona. Few racers and teams have been able to complete the test on top after around-the-clock punishment that not only the cars must survive, but also the crews, who have to be on top of their game.