Editor’s Notebook: New Year, Fresh Start – UnderhoodService

Editor’s Notebook: New Year, Fresh Start

As you begin the year with a clean slate, realize that every facet of your business should be positioned to support your shop's value proposition. Here are a few things to think about as you work on ways to fulfill your shop's mission and grow your business.

 

As you begin the year with a clean slate, realize that every facet of your business should be positioned to support your shop’s value proposition. Here are a few things to think about as you work on ways to fulfill your shop’s mission and grow your business. 

Focus on the customer. While it’s a great thing when you get new customers, repeat customers provide an added element of security. And their word-of-mouth referrals will speak volumes of your shop’s reputation and high-quality work.

Be car care aware. Get involved in the Be Car Care Aware Campaign and help educate customers about how much money they can save with proper vehicle maintenance. Better-running, well-maintained vehicles boost gas mileage and also prevent bigger-ticket repairs down the road. Participation in such events will also give you a very positive reputation in the ­community.

Appreciate your techs. Let your technicians know that they’re an integral part of your business and they play an important role in your shop’s overall customer service experience. With a sense of ownership in the success of your business, you will foster a sense of pride in their work and a greater commitment to highest-quality repairs.

Work on shop image. Because first impressions run deep in attracting and keeping customers, look at your shop’s appearance through the eyes of your customers. Consider the overall impression your customers get as they enter your business, and take steps to ­ensure that the entire service experience is positive, from start to finish. 

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