When I took over as editor four years ago, Underhood Service was just a magazine and a website. Today, it is so much more.
In 2015, we launched the Underhood Service e-newsletter with editions going out every Wednesday and Saturday. This e-newsletter delivers tech tips, technical articles and news to help you fix your customers’ vehicles.
In 2016, we launched a series of webinars tackling some of the hottest industry topics like telematics, carbon problems on direct injection engines and TPMS. These webinars are unique because they last only 30 minutes. All of the webinars can be viewed on-demand for no cost thanks to the sponsors at UnderhoodService.com.
Earlier this year, we upgraded Underhood Service’s website. We completely redesigned the site to make it more mobile phone- and tablet-friendly. Now, it is easier than ever to view past and present digital issues of Underhood Service, renew your subscription and find technical articles on the fly.
The latest project has been video. UnderhoodService.com now has a library of more than 50 original video tech tips. These videos are between one and two minutes long. We cut right to the solutions to help you understand our changing industry and the vehicles you service every day.
The print magazine is stronger than ever. It continues to be the driving force and launch pad of future endeavors. Its mission is still the same as when it was launched more than 20 years ago — helping shops take advantage of new under the hood repair and diagnostic opportunities.
As for other upgrades, I’ll be taking on a new role with Underhood Service as the director of content. In this new position, I will be researching, writing and finding the best technical content for our readers. This will also be an opportunity for me to spend more time in the shop and laboratory looking at the latest technology and trends affecting the industry.
Taking over for me in the editor’s position is Adam Redling. Adam has been the managing editor of Underhood Service for more than two years. He has also been the lead editor of Servicio Automotriz and the Maintenance Matters supplement, and is a council member for the Young Auto Care Network Group (YANG).
In the time it takes the average new car warranty to expire, Underhood Service has been upgraded and has evolved for our changing market. What’s next? Find out next month.
