Since its initial sponsorship, E3 says it has grown into a major supporter of NHRA, but also has brought an entirely new line of racing ignition products to the sport.
The NASCAR K&N Pro Series West kicked off its first event of the season at Las Vegas Motor Speedway dirt track on Thursday, Feb. 28 with the Star Nursery 100.
The renewal, a three-year agreement, includes an elevated level of branding as well as a deeper product relationship. All DSR teams will be running on DiamondFIRE racing spark plugs as well as the company’s new DiamondFIRE Racing Spark Plug Wires, a low Ohm wire specially designed for nitro and pro mod racing applications.
The e-commerce site provides an easy-to-use platform to find the right product for your application with minimal hassle, says E3.
E3’s new DiamondFIRE billet distributor line was developed for street and most race series and is designed to have an OE fit for the most common Chevy, Ford and HEI applications.
E3 natural gas spark plugs are recommended for use in all CNG- and LNG-powered vehicles trucks, transit buses, school buses, long and regional haul trucks and vocational trucks where repeated use and idling is standard.
The contingency sponsorship applies to racers using E3 spark plugs and wire sets. Finalists in the Pro Mod class that display the E3 decal and use both E3 products will qualify for $1,000 for the winner and $500 for the runner-up.