Selling More Fan Clutches
We all know trying to convince a customer to purchase that tricky second part is challenging at best. I’ll bet trying to get consumers to buy coolant along with a water pump is difficult enough, much less attempting to get them to buy another mechanical part that they may not have heard of or even noticed.
Jimmie Johnson Victory In Fontana Earns Charitable Contribution For Together We Feed
In recognition of Jimmie Johnson’s second victory of the season, the Bosch Automotive Aftermarket NA Giving Track Program is making a $1,000 charitable contribution to Together We Feed in Charlotte, North Carolina.
Bosch Renews Partnership With Weather Channel Meteorologist Jim Cantore To Promote ’88 Feet’ Message
Robert Bosch LLC announced it has renewed its partnership with Jim Cantore, meteorologist for The Weather Channel, to deliver the Bosch “88 Feet” wiper blade safety message, featuring the premium Bosch ICON Wiper Blade with ClearMax 365. Scheduled to run from the fourth quarter of 2015 through the first quarter of 2016, the integrated campaign
The Ohio State University Wins First Year Of The North American EcoCAR 3 Competition
The U.S. Department of Energy (DOE) and General Motors Co. (GM) announced The Ohio State University as the overall winning team for the first year of the EcoCAR 3 competition, a four-year collegiate engineering program that gives students the chance to design, build and demonstrate cutting-edge, eco-friendly automotive technologies in the all-new 2016 Chevrolet Camaro. Virginia Tech
All New Bosch ‘Parts For Every …’ Campaign Demonstrates Brand Benefits To Shops
Robert Bosch LLC, Automotive Aftermarket North America, has announced the launch of a new trade advertising campaign targeting the rapidly increasing DIFM (Do It For Me) market. Employing print and digital media, the integrated campaign communicates the comprehensive range of products, workshop business solutions, training and services that Bosch presents to the aftermarket. According to
NACE/CARS Announces Technology & Telematics Forum Schedule
As the NACE/CARS event draws closer, the Automotive Service Association (ASA) encourages anyone involved in the industry to attend the Auto Alliance Innovation Technology & Telematics Forum, taking place Friday, Aug. 1 at the Cobo Center in Detroit, Mich. The Forum will begin with a morning discussion titled, “Where is Vehicle Technology Headed and What
Bosch Partners With Professional Storm Chaser Reed Timmer For Wiper Blade Advertising Campaign
Bosch is now running a new advertising campaign featuring the company’s top-of-the line, premium wiper blade, Bosch ICON. Having renewed its partnership with professional storm chaser Reed Timmer, this new campaign is intended to drive awareness of Bosch ICON and associate it with severe weather conditions and their impact on everyday life. The campaign, scheduled to run from December 2013 to February 2014, puts a major emphasis on television and also includes digital and social media elements.
AAPEX Announces 2013 Product Showcase Winners
The Automotive Aftermarket Products Expo (AAPEX) announced winners of its 2013 Product Showcase on Monday, Nov. 4, at the Sands Expo Center in Las Vegas. All Product Showcase entries will be on display in Hall D extension Level 2 during AAPEX, Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center.
The Results Are In! Three Shops Emerge As Winners In ‘The Best Of The Best’ Bosch Car Service Centers Contest
The results of the ‘Best of the Best’ Bosch Car Service (BCS) contest are in. Per the rules of the competition, three shop owners whose facilities best exemplify the standards of excellence upheld by the BCS brand won the prize – a 2-day trip (April 29-30) with Bosch to Hendrick Motorsports in Concord, NC. Each winning shop owner and a guest had the unique opportunity to tour the facility, watch pit practice, visit the engine shop, speak with Engine Department personnel and see Rick Hendrick’s private car collection first-hand.
Bosch Launches Contest Recognizing The Best Of The Bosch Car Service Centers
Bosch has launched an exciting new contest for its exclusive Bosch Car Service network of shops seeking the ‘best of the best’ shops across the United States. Participating shops are required to upload a photo of their facility, and the photos of the top three shops that reflect the best use of the Bosch Car Service brand will win the prize.
