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Shop Profile: Louden Motorcar Services, Inc. – A 30-year Success Story

We present an update on shop owner Steve Louden, who was first featured in ImportCar 30 years ago. While many things have changed since Steve opened Louden Motorcar Services, Inc. in Dallas back in 1977, one thing hasn’t: integrity. It’s what has helped him build a customer base that trusts him implicitly to ensure that their Mercedes, BMWs and Porsches are repaired quickly
and accurately.

News Update: Pennzoil Offers Active Cleansing Motor Oil

Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.” This new focus on Pennzoil’s active cleansing agents highlights the

Women Of The Year Awards Announced

The 2022 Women of the Year were announced during the Women in Auto Care Awards ceremony at the AAPEX Show in Las Vegas.

Bosch Launches New EVO Spark Plugs

The first release of EVO spark plugs will be for modern gasoline direct-injection engines in Mercedes-Benz vehicles.

Champion Oil Introduces 80% Ether Starting Fluid

The Professional Grade 80% Ether Starting Fluid is designed to work on gas and diesel engines in cold weather.

Don Schumacher Racing, Atlas Copco Extend Partnership

The relationship dates back to 2016.

Engine Build: 1,000 HP 426 cid Hemi Engine

While Dodge got creative with its Hellcat, Demon and Hellephant names, MTI Racing hasn’t named this 426 cid Hemi package.

Leaders Offer Words Of Wisdom During Challenging Times

Being great communicators, staying calm and embracing flexibility are top of mind for industry leaders as we navigate this rapidly evolving situation.

MACS 2019 Training Event Trade Show Exhibit Space Sold Out

The MACS 2019 Training Event and Trade Show will take place Feb. 21-23 at the Anaheim Marriott in Anaheim, California. MACS Trade Show day will take place from 10 a.m. to 4 p.m. on Friday, Feb. 22 and will feature 72 exhibitors and 84 booths.

Bosch Announces ‘Giving Track’ Charitable Contributions Following Track Victories

The Bosch Automotive Aftermarket NA “Giving Track” charitable contribution program has donated $4,000 to sponsored teams’ specified charities, further extending support off the track. Through the Giving Track program, Bosch contributes $1,000 to a team-specified charity each time one of its sponsored drivers scores a 2017 Monster Energy NASCARCup Series victory. To date this season,