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OSRAM SYLVANIA and New Hampshire Motor Speedway Celebrate 10th Anniversary of SYLVANIA 300 with NASCAR VIP Experience Giveaway

This week marks the 10th anniversary of the SYLVANIA 300, the second race in the Chase, and North American lighting leader OSRAM SYLVANIA and New Hampshire Motor Speedway (NHMS) are celebrating by launching a Facebook contest to celebrate the milestone.

Fear ‘The Reaper’ – Prestone Shows Drivers How to ‘Cheat the Death’ of Their Cars

Although it might seem trivial, checking the levels of antifreeze/coolant, fuel additives, and even windshield washer fluid is essential to maintaining the “life” of your car – especially in the harsh winter months, according to Prestone.

NASCAR Driver Kevin Harvick to Connect With Fans During Sept. 18 #ChampionChat Session

The Champion brand’s popular monthly #ChampionChat series – which gives millions of racing fans and consumers the opportunity to connect online with NASCAR Sprint Cup driver Kevin Harvick – continues Tuesday, Sept. 18 at 7 p.m. ET when Harvick will answer questions live via Twitter, TweetChat.com and the VYou.com conversational video site.

LKQ Launches the 2013 Edition of its Annual Car Calendar Contest

LKQ Corp. is inviting all car enthusiasts to show off their best and brightest car project by submitting an entry into LKQ’s 2013 Car Calendar Contest. Thirteen winners will have their classic, custom or project car or truck featured in the 2013 edition of the LKQ Car Calendar.

Champion Spokesperson Kevin Harvick Delivers Record-Setting Performance in NASCAR Truck Series Race at Martinsville

Kevin Harvick, spokesperson for Federal-Mogul’s Champion brand of spark plugs, filters, wiper blades and chemical additives, delivered a record-setting performance in winning Saturday’s Kroger 250 NASCAR Camping World Truck Series race at Martinsville (VA) Speedway.

Pennzoil Launches Long Love Cars Campaign

For some drivers, cars equal freedom; for others, cars represent status; for many, their car stories are based on driving memories. Through car stories, Long Love Cars will come to life with sponsorships, activations and programs that offer meaningful ways for consumers to connect with the brand everywhere cars are adored.

Consumers Can Earn Up to a $500 Pre-Paid Debit Card Through ‘Shock and Awe’ Promotion from Rancho

Rancho’s “Shock and Awe” promotional campaign – available at Rancho performance retailers nationwide – gives enthusiasts the chance to get valuable rewards after the purchase of a performance suspension system or shock absorbers.

New Online Gauge Catalog Makes it Easier for Enthusiasts to Choose VDO

The new VDO Auto Enthusiast Gauge and Accessories Online Catalog makes it a snap for custom truck and car enthusiasts to find the right instrumentation and parts for their project vehicle.

Car Building: An Inside Look into Die-Cast Car Manufacturing

Visit most automotive shops and you may find a die-cast vehicle sitting on the shop owner’s desk or shelf, or displayed on top of a technician’s toolbox. Maybe the collector car was a gift from a vendor or supplier. Or the owner likes to display the car as a tribute to his favorite race car driver. Or maybe collecting die-cast cars just so happens to be a hobby of the shop owner. Whatever the reason, die-cast car collecting continues to grow in popularity as new models are introduced to new collector fans each year.

The Third Annual Muscle Car & Corvette Nationals Rolls Into Chicago

The world’s largest specialty event devoted to classic muscle cars and Corvettes will take place November 19-20th at the Donald E. Stephens Convention Center.