DENSO Radio Campaign Spotlights Iridium TT Spark Plug
DENSO Products and Services Americas Inc. (DPAM) has launched a radio ad campaign promoting its Iridium TT spark plugs. The 30-second commercial spots are airing in 16 major U.S. markets through Aug. 26. The campaign coincides with rebates and promotions from participating resellers. “We’re building product awareness about the most innovative replacement spark plug on
Ford Honors DENSO At 17th Annual World Excellence Awards Ceremony
DENSO Corp. received Ford Motor Co.’s coveted Aligned Business Framework award for its global supply of a full lineup of air conditioning compressors and heating, ventilation and air conditioning (HVAC) assemblies and modules at Ford’s 17th World Excellence Awards ceremony. DENSO was one of nine suppliers to receive this distinguished award. Ford also honored DENSO
DENSO Introduces ‘PowerEdge’ High Amp Alternator For Medium-, Heavy-Duty Truck Market
DENSO has developed a new high-amperage alternator for the medium- and heavy-duty truck market that is smaller, lighter and more efficient. DENSO says the PowerEdge offers advanced alternator features – proven in the automotive market – like the company’s patented segment conductor (SC) technology, which incorporates a square wire copper stator design. By leveraging DENSO’s
DENSO Sponsors SAE 2015 World Congress
For the 15th consecutive year, DENSO is sponsoring the SAE 2015 World Congress taking place April 21-23 at Cobo Center in Detroit, Mich. With this year’s theme of “Leading Mobility Innovation,” DENSO joins other leaders in the automotive industry to collaborate and address current challenges during two panel sessions. The company will also present eight
DENSO Expands Rear Wiper Blade Line
DENSO Products and Services Americas Inc. has announced a complete line of rear wiper blades that fit hundreds of popular sport utilities, trucks and crossovers, including those from Buick, BMW, Chevrolet, Ford, Mercedes-Benz, Nissan and others. With six new part numbers, the new rear wiper blades cover an additional 12 million units in operation (UIO).
DENSO Expands Battle Creek, Mich., Facility
To support future growth and strengthen its product line-up for North American customers, DENSO has invested approximately $53.6 million and added 100 new jobs at its DENSO Manufacturing Michigan Inc. (DMMI) facility in Battle Creek, Mich. According to DENSO, this investment allows the company to develop new manufacturing lines for advanced thermal systems, add additional
DENSO Sales Recognized By The Automotive Distribution Network
DENSO Products and Services Americas Inc. (DPAM) was awarded the 2014 Exceptional Sales Team Award from the Automotive Distribution Network (The Network) on March 1 at The Network’s 2015 National Convention in New Orleans. Based in Germantown, Tenn., The Network is a group of member companies that purchase automotive products from various suppliers. The Network
DENSO’s Athens, Tenn., Facility Wins Star Safety Award For Third Time
Tennessee Gov. Bill Haslam presented DENSO Manufacturing Athens Tennessee (DMAT) with the state’s highest honor for workplace safety and health, the Volunteer STAR (Safety Through Accountability and Recognition) award at a news conference recently at DENSO’s Athens, Tenn., facility. “On behalf of our employees, I’m very proud to accept this award today,” said Ike Yamashita, president
DENSO Athens Tennessee Facility Expands Again
DENSO is investing approximately $85 million to expand production of its gasoline direct injection (GDI) capability at DENSO Manufacturing Athens Tennessee (DMAT), in Athens, Tenn. The expansion will result in about 400 new jobs over the next three years. The company is building a new 224,000-square-foot facility at its existing location and will start production
DENSO Expands Its First Time Fit Starter And Alternator Line
DENSO Products and Services Americas Inc. has expanded its First Time Fit starters and alternators that fit hundreds of popular passenger cars, sport utilities, trucks and crossovers from the 2007-’12 Escalade, Silverado and Sierra to the 2011-’13 Ford V8 Super Duty F-Series. With 246 new part numbers, DENSO starters and alternators now cover an additional