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DENSO Partners With OptiCat To Enhance Digital Catalog Support

DENSO Products and Services Americas Inc., a division of global automotive supplier DENSO Corp., has partnered with OptiCat LLC, a supplier data management company, to make online access to DENSO’s aftermarket product catalogs faster, more efficient and more reliable. Through the OptiCat OnDemand network, retailers, technicians and other DENSO partners now have “near real-time” access

DENSO Releases First Engine Management Catalog

DENSO Products and Services Americas Inc., a division of DENSO Corp., has released its first Engine Management Catalog. The full-service catalog consolidates DENSO’s sensors, injectors and other replacement parts for managing today’s state-of-the-art engine systems into a single, comprehensive purchasing guide. The 2016 Engine Management Catalog features 1,119 part numbers covering more than 42,500 models

DENSO Expands Aftermarket Technical Training Program

DENSO Products and Services Americas, a division of global automotive supplier DENSO Corp., is adding three new training classes to its wide selection of automotive repair courses. The classes expand DENSO’s Technical Training Program, developed to ensure technicians have the diagnostic and trouble-shooting expertise to repair vehicles efficiently and correctly the first time. The following

National Pronto Association Names DENSO Products And Services Americas As 2015 Supplier Of the Year

National Pronto Association has honored DENSO Products and Services Americas Inc. (DPAM) with its highest award, Supplier of the Year, for 2015. In addition, the association named DPAM its Mexico Supplier of the Year for the third consecutive year. The award was introduced in 2013. The Supplier of Year Award tops all other categories in

New DENSO Spark Plug Catalog Now Available

DENSO Products and Services Americas has released its 2015 Spark Plug Catalog, which features more than 634 part numbers covering more than 250 million cars and trucks in operation. The catalog includes DENSO’s newest product line, the Iridium TT “Twin-Tip” Technology spark plugs, designed to perform for more than 100,000 miles. “We offer a wide

DENSO Radio Campaign Spotlights Iridium TT Spark Plug

DENSO Products and Services Americas Inc. (DPAM) has launched a radio ad campaign promoting its Iridium TT spark plugs. The 30-second commercial spots are airing in 16 major U.S. markets through Aug. 26. The campaign coincides with rebates and promotions from participating resellers. “We’re building product awareness about the most innovative replacement spark plug on

DENSO Expands Rear Wiper Blade Line

DENSO Products and Services Americas Inc. has announced a complete line of rear wiper blades that fit hundreds of popular sport utilities, trucks and crossovers, including those from Buick, BMW, Chevrolet, Ford, Mercedes-Benz, Nissan and others. With six new part numbers, the new rear wiper blades cover an additional 12 million units in operation (UIO).

DENSO Sales Recognized By The Automotive Distribution Network

DENSO Products and Services Americas Inc. (DPAM) was awarded the 2014 Exceptional Sales Team Award from the Automotive Distribution Network (The Network) on March 1 at The Network’s 2015 National Convention in New Orleans. Based in Germantown, Tenn., The Network is a group of member companies that purchase automotive products from various suppliers. The Network

DENSO Expands Its First Time Fit Starter And Alternator Line

DENSO Products and Services Americas Inc. has expanded its First Time Fit starters and alternators that fit hundreds of popular passenger cars, sport utilities, trucks and crossovers from the 2007-’12 Escalade, Silverado and Sierra to the 2011-’13 Ford V8 Super Duty F-Series. With 246 new part numbers, DENSO starters and alternators now cover an additional

DENSO Adds Significant Parts Coverage To Line Of A/C Condensers

DENSO announces a major expansion to its line of First Time Fit air conditioning condensers, increasing UIO coverage four-fold. With part numbers increasing from 189 to 339, DENSO condensers now cover 134 million vehicles on the road. “From Acura and Hyundai, to Buick and Ford, to Volkswagen and Volvo, DENSO now has a large portion