Ingenuity Welcome at Johnson Controls
Johnson Controls, Inc. (JCI) is stepping into the spotlight through the recent launch of a new brand communications platform and refreshed corporate identity that incorporates a new logo (called the "open globe"), corporate slogan and advertising campaign – all designed to better align its image and marketing efforts with the company’s current strategic direction.
Tech Tip: Don’t Turn Away Clutch Replacements
Clutch replacement does not have the prestige of driveability diagnostics, but at times, it pays better. Some shops turn away clutch replacements in fear of comebacks and lost productivity. But, clutch replacement offers the shop opportunities to sell additional services that might slip past the bottom line.
Horsepower TV to Devote an Entire Show on 2007 MAHLE Engine Builder Showdown
Horsepower TV, a leading automotive television series, is devoting a full 30-minute episode on the 2007 MAHLE Engine Builder Showdown. Horsepower TV airs on Spike TV. The Showdown, which was held at the NASCAR Technical Institute in Mooresville, NC, resulted in a record-breaking engine building effort by Pro Motor Engines’ team of Dennis Borem and Darrell Hoffman.
Garage Equipment Supply to Sponsor Austin Dillon with Andy Santerre Motorsports in 2008 Busch East Series
Garage Equipment Supply (GES), a global full service tool and equipment distributor, will be the primary sponsor of Andy Santerre Motorsports’ (ASM) No. 3 Chevrolets driven by Austin Dillon as the third-generation driver competes for rookie of the year honors in the 2008 NASCAR Grand National Division, Busch East Series.
Directions: Pop Quiz! How Well Do You Know the ‘Deuce’?
Photos courtesy of Ford Motor Co. Nicknamed the “Deuce,” the 1932 Ford became the model hot rod — the symbol of youthful automotive enthusiasm and American ingenuity. Offered as the first mass-produced V8 engine, Ford’s Flathead cars created the foundation for vehicle personalization and customization. This year, Ford Motor Co. and ’32 Deuce hot rodders,
Honda Performance Upgrades
Service & Diagnostics Call it what you want — the compact performance market, sport compact market, import scene or the tuner market — but there’s no denying the import car performance segment has grown by leaps and bounds over the past decade. According to SEMA’s 2006 Compact Performance Market Report, retail sales for this niche
Directions: Jet-Setting Across the Country
On a visit to Akron, OH, you may get a glimpse of the leisurely traveling, faint-humming Goodyear blimp hovering overhead as it floats gracefully over the Rubber City. And just miles away from where the Goodyear blimp rests, you may hear the thundering roar of a jet-powered turbine screaming to life. Yes, that’s right, the
Monroe Joins Forces with Leading Outdoor Enthusiast Magazines for U.S. Road Tour
Monroe shocks and struts is one of several sponsors taking part in an aggressive new mobile marketing program this fall: The Field & Stream and Outdoor Life 2007 Road Tour. Starting in August and running through September, the tour’s schedule includes more than a dozen stops at select state fairs, outdoor events, college campuses and Cabela’s retail stores.
Management: Employee Uniforms Increase Consumer Confidence
First impressions matter in every industry, and the automotive service aftermarket has its own set of challenges and needs. Your employees define who you are and what your company stands for; the appearance of your facilities and team are a reflection of the services you provide. What impression are you making on your customers?
Tech Feature: Dialing in on Today’s Engine Bearing Trends
When selecting engine bearings, engine builders often focus on getting the proper clearances and maintaining sufficient oil pressure, but other bearing characteristics should also be considered in certain applications. Durability is less of a concern today because the aftermarket and OEMs demand bearings that can last 150,000 miles even under severe stress from a neglectful vehicle owner.