Media Coverage of ‘Be Car Care Aware’ Campaign Increases Dramatically in 2006
The media is communicating the "Be Car Care Aware" message as evidenced by the dramatic increase in the number of stories and interviews that occurred during the past year as a result of Car Care Council public and media relations outreach.
ACDelco Offers Training Incentives, New Classes for 2007
The automotive aftermarket industry has long recognized ACDelco for its world-class training program that helps technicians and shop owners to stay current with new technology through the latest information and cutting-edge instruction.
ASA Announces New Member Benefit Agreement with Bosch
The Automotive Service Association (ASA) announces a new tool in its membership benefits package. Through an agreement with Robert Bosch Corp., ASA members will soon be allowed access to all currently available Bosch training at a preferred rate.
As Walls Shrink, Goodyear Tire Designers Get More Creative
Imagine Michelangelo being forced to paint on a surface many times smaller than the actual square footage of the Sistine Chapel. What if DaVinci’s Mona Lisa was brushed onto a tiny one-foot-square canvas? Or in today’s terms, what would it be like to view the Super Bowl on a small, 9-inch black-and-white television?
Penray Offers Comprehensive Maintenance Services
The Penray Performance brand sets the pace in service products, oil and fuel additives, cooling system treatments, cleaning products and specialty products that maximize performance and help extend vehicle life.
ASA Announces CARS 2007 Dates and Location
The Automotive Service Association (ASA) has announced that the 2007 Congress of Automotive Repair and Service (CARS) will be held Nov. 1-3 at the Flamingo Las Vegas. CARS is sponsored by ASA’s Mechanical Division and is held annually in Las Vegas during Automotive Aftermarket Industry Week (AAIW).
Mitchell 1 Adds Custom Web Services Feature to Customer Retention Marketing (CRM) Program
Mitchell 1 announces it has added a Custom Web Services (CWS) feature to its popular Customer Retention Marketing (CRM) program to help participating shops put together the elements they need to create and support professional, unique and easy-to-navigate websites.
ShopRx Automotive Service Solutions for the Professional Technician and Service Manager
Tired of having your service bay tied up because you are missing a $2.00 part? ShopRx, an automotive service supply company, will help improve your efficiency with shop fastener and hardware systems essential to your business.
MACS 2007 Mobile A/C and Engine Cooling System Update Clinic Schedule Announced
Automotive technicians who want to enhance their mobile A/C and engine cooling system service knowledge should mark their calendars now for the 2007 edition of the MACS Worldwide Mobile A/C and Engine Cooling System Update clinics. MACS annual update clinics present information for the working technician that can be put to use immediately in the shop.
Are You Ready for GF-5 Oils?
As automotive technology continues to evolve, so do the motor oils that lubricate today’s engines. Though our government has not raised Corporate Average Fuel Economy (CAFE) requirements in a long, long time, they would like to see significant gains in fuel economy to reduce our dependence on foreign oil. Former Vice President Al Gore would