Mitchell 1 announces it has added a Custom Web Services (CWS) feature to its popular Customer Retention Marketing (CRM) program to help participating shops put together the elements they need to create and support professional, unique and easy-to-navigate websites.

“For auto repair shops in the 21st century, a Web presence is no longer just a luxury, it’s a necessity,” said Chris Arden, CRM product manager. “More and more consumers are turning to the Internet to find sources for their automotive repair needs. As the traditional yellow pages become increasingly obsolete, making sure auto repair shops have easy-to-find Web pages is something that they can’t afford to neglect. Just give Mitchell 1 the basic information and some personal elements, and we’ll do the rest.”

Mitchell 1 has partnered with Dealer.com to offer Custom web Services. Dealer.com is a leading provider of web solutions in the dealership retail market, supporting thousands of websites. Custom Web Services has been built to include an “about us” page to describe the business, coupons/special pages to market unique offers with unlimited custom options, an appointment page which provides easy to schedule appointments for customers and a detailed map with step by step directions to the shop. In addition to these standard features, a Web support team is available to help build and maintain the site. State-of-the-art Search Engine Optimization is used to ensure the site is easily recognized by all the major search engine providers.

For more information on Mitchell 1 products and services, automotive professionals can log onto the company’s website at www.mitchell1.com.