News Update: Pennzoil Offers Active Cleansing Motor Oil
Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.” This new focus on Pennzoil’s active cleansing agents highlights the
Shedding Light on Headlamps
The loss of a headlight makes nighttime driving hazardous, and may even attract the unwanted attention of the local police. A burned-out taillight, stoplight or turn indicator lamp creates a hazard for other motorists because these lamps signal a vehicle’s directional intentions to other drivers. Bulbs that provide illumination for instrumentation are also important because
Hand Tools
Striking a Blow for Safety, Reliability and Value It all started thousands of years ago. Grogg picked up the jawbone of a T-Rex in one hand and a piece of broken tooth in the other hand. Voila! The first chisel is invented. Early on in our history, man realized he could do more work (or
DENSO’s Technical Training Meets Customers’ Needs
As technology used in today’s vehicles becomes more and more sophisticated, professional service technicians are always on the lookout for good technician training. Training will reduce the diagnostic time and improve service to the customers. However, quality training is often ….
Management: Unlocking Vehicle Key Codes for Independent Shops
There’s been some good news for the independent shops – the National Automotive Service Task Force (NASTF) announced in February that the Secure Data Release Model (SDRM), which allows properly vetted technicians and security professionals to access automotive key codes, immobilizer PINs and ….
Chip Bolin Wins NASCAR MOOG ‘Problem Solver of the Race’ Award from Federal-Mogul
Chip Bolin, crew chief for Roush Fenway Racing, overcame cooling system problems, a wet racetrack and multiple weather-related delays to help spur Matt Kenseth and the #17 Ford Fusion to a top-five finish in the NASCAR Auto Club 500 in ….
Standard Motor Products, Inc. Unveils New Corporate Website
Standard Motor Products, Inc. (SMP) has launched a new corporate website to serve as a valuable resource for customers, as well as to reflect the company’s position as the ….
Directions: Unlocking Vehicle Key Codes for Independent Shops
There’s been some good news for the independent shops – the National Automotive Service Task Force (NASTF) announced in February that the Secure Data Release Model (SDRM), which allows properly vetted technicians and security professionals to access automotive key codes, immobilizer PINs and other security-related information, has finally been released to the service repair industry.
Tech Tip: The Ups and Downs of Jacks
If we were to start assigning personalities to tools in the shop, jacks would definitely be the Rodney Dangerfield of the automotive world. These tools are asked to lift things that weigh 100 times their own weight, we complain because they are too heavy, we keep them stuffed in corners and under workbenches when not using them, they are too short, too tall, not short enough, not tall enough. We don’t use them for weeks or months at a time and then complain if they are a little slow to react, make any funny noises or leak any fluid. Sheesh! Talk about no respect!
Purolator to be Featured Sponsor at ESPN’s Bassmaster Classic
Continuing its commitment to supporting its customers with aggressive marketing programs, Purolator Filters NA LLC is once again serving as a major sponsor for ESPN’s wildly popular Bassmaster Classic fishing competition. Celebrating its 40th anniversary this year, the Classic is the nation’s premier competition for professional anglers, with separate competitions and programs for amateurs, women and youngsters.