Champion Spark Plugs, Dale Earnhardt Jr. Team Up in Aggressive New Ad Campaign
Dale Earnhardt Jr., arguably the world’s most popular stock car racer, reveals his preferred brand of spark plugs in an extensive new consumer advertising campaign unveiled by Federal-Mogul Corporation’s Champion spark plug brand.
Clevite Prepares for the Engine Builder Showdown’s Seventh Season
Clevite Engine Parts is gearing up to once again shine the spotlight on NASCAR’s hidden heroes of racing by sponsoring the 2006 Clevite Engine Builder Showdown. In keeping with previous competitions, 16 of NASCAR’s top engine builders will participate in the first round of the Showdown.
SEMA Auto Salon to Showcase the Latest Products for the Sport Compact Market
Specialty equipment manufacturers and consumers are pushing the envelope when it comes to style, performance, mobile communications and appearance accessories at the SEMA Auto Salon, April 8-9, 2006, at the Fort Washington Exposition Center, Fort Washington, PA.
CORSA Performance Exhausts now Offered Through Keystone Automotive
CORSA Performance stainless steel exhaust systems featuring patented Reflective Sound Cancellation Technology are now available through auto parts warehousing giant Keystone Automotive Operations, Inc.
2006 Volkswagen GTI – All the Essentials of the Original Hot Hatchback and More
With the 2006 all-new GTI, Volkswagen is offering the fifth generation, or complete redesign, of this historic model. The "Mark 5" edition, as it is referred to by Volkswagen internally and by true GTI enthusiasts, continues the automaker’s reputation of providing affordable German engineering with distinct European styling and high-value equipment levels.
Directions
Detroit Flexes Its Muscle The Big Three automakers flexed some muscle last month during the North American International Auto Show (NAIAS) in Detroit. Walking the show floor with a fellow Babcox editor and a graphic designer during one of the show’s media days, I was taken in by the selection of V8 performance cars —
Yokohama’s ADVAN Neova Named Exclusive Tire Brand for BMW and MINI Performance Tuner Dinan
High-end tuner Dinan has chosen Yokohama’s ultra-high-performance ADVAN Neova tires as the exclusive fitment for its highly modified BMWs and MINIs.
Dodge Revives Super Bee Nameplate with Limited-Edition 2007 Dodge Charger SRT8
New "TorRed" paint scheme to appear on limited-production 2006 Dodge Charger Daytona R/T, joining Go ManGo! and Top Banana editions.
Tech Tip: Clutch Replacements – Don’t Turn Them Away
Clutch replacement does not have the prestige of driveability diagnostics, but at times, it pays better. Some shops turn away clutch replacements in fear of comebacks and lost productivity. But, clutch replacement offers the shop opportunities to sell additional services that might slip past the bottom line.
CORSA Performance Exhaust Systems Now Available Through Competition Specialties, Inc.
CORSA Performance announced that its line of high performance exhaust systems, featuring patented Reflective Sound Cancellation Technology, will now be available through Competition Specialties, Inc.