News Update: DENSO Launches Summer Tune Up Campaign
DENSO Sales California is launching a summer sales campaign, “Tune In & Tune Up” to all DENSO warehouse distributors, jobber/counterpersons and service technicians. The program runs now through Sept. 30, 2006. DENSO is rewarding jobber/counterpersons and professional service technicians by offering them an opportunity to win electronic prizes for selling DENSO First Time First Fit
Spark Plug Technology
Spark plugs have been around almost as long as the internal combustion engine. In 1902, spark plugs were first used with a high voltage magneto to provide reliable ignition. For the next 70 years, spark plugs were a high maintenance item thanks to tetraethyl lead, which was used as an octane-boosting additive in gasoline. Unfortunately,