ZF Aftermarket Expands Community

ZF Aftermarket’s Campaign Expands Community

As the submissions started coming in, ZF Aftermarket realized that this project reached much further than just the automotive professionals in repair shops – it reached employees under the ZF umbrella, children helping their parents in shops, fellow businesses and automotive enthusiasts all doing their part.

ZF Aftermarket’s #ItsAboutThePart campaign has drawn the attention of a diverse audience in the weeks since it first went live. Since launching, the campaign’s roots have revolved around what the meaning of the part is, as well as those who have submitted pictures. The part, being the physical part focused on quality, also includes the involvement of all those who handle the part along the way, according to ZF.

What came as unexpected, however, is how the campaign developed into what it is today.

The Development Of “The Part”

As the submissions started coming in, ZF Aftermarket realized that this project reached much further than just the automotive professionals in repair shops – it reached employees under the ZF umbrella, children helping their parents in shops, fellow businesses and automotive enthusiasts all doing their part. This has led the company to extend the campaign and the meaning of the “part,” which has grown to show the personal relationship and loyalty ZF Aftermarket has with its large community.

With the Automotive Aftermarket Parts Expo (AAPEX) seven weeks away, ZF Aftermarket is eagerly accepting submissions to complete the “Mosaic” wall to be displayed at the show. There are still YETI tumblers and coolers to be won, so entries can continue to be submitted through Instagram or here.

To learn more about the #ItsAboutThePart campaign, click here

You May Also Like

Continental Releases 67 New Part Numbers

Twenty-two new import part numbers, as well as 39 new pulley and tensioner part numbers, are immediately available.

Continental announced a continued development of its import line of products with the addition of 22 new part numbers, as well as the expansion of its metals program, including 39 new pulley and tensioner part numbers. The new product line extensions are immediately available, Continental said.

39 Tensioners and Pulleys

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Clarios to Supply High-Performance AGM Battery to Major OEM

It offers up to 80% reduction in CO2 emissions over traditional AGM batteries, in many cases, Clarios said.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Other Posts

Snap-on Announces Latest Software Release

The latest software includes new coverage and guided component tests and features.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.