ZF Aftermarket’s #ItsAboutThePart campaign has drawn the attention of a diverse audience in the weeks since it first went live. Since launching, the campaign’s roots have revolved around what the meaning of the part is, as well as those who have submitted pictures. The part, being the physical part focused on quality, also includes the involvement of all those who handle the part along the way, according to ZF.

What came as unexpected, however, is how the campaign developed into what it is today.

The Development Of “The Part”

As the submissions started coming in, ZF Aftermarket realized that this project reached much further than just the automotive professionals in repair shops – it reached employees under the ZF umbrella, children helping their parents in shops, fellow businesses and automotive enthusiasts all doing their part. This has led the company to extend the campaign and the meaning of the “part,” which has grown to show the personal relationship and loyalty ZF Aftermarket has with its large community.

With the Automotive Aftermarket Parts Expo (AAPEX) seven weeks away, ZF Aftermarket is eagerly accepting submissions to complete the “Mosaic” wall to be displayed at the show. There are still YETI tumblers and coolers to be won, so entries can continue to be submitted through Instagram or here.

To learn more about the #ItsAboutThePart campaign, click here.