Yokohama Tire Corporation (YTC) wanted consumers to experience its all-new YK580 orange oil-infused tires on a dream road trip of their own design. For more than a month, the tire maker invited video entries into its social media contest, “Miles of Fun”. Now, the submissions have been closed and YTC’s Facebook users have voted for their Top 10 favorites. The finalists’ reward: a chance to win prizes totaling more than $9,000 including $5,800 to fund their road trip and a set of the all-new YK580 orange oil-infused tires. The Top 10 finalists are: Get Some Kicks on Route 66; Hitting the Road with Yokohama; California Dreaming; GPS Adventure; Baby Dreams of Road Trip Adventures; Tap, Tap; Yokohama Tire News Flash; Rob, Perri and Vicki’s Ultimate Road Trip; DIY Music Would Love to Tour; and Grand Canyon Vacation.
From the 10 finalists, three grand prize winners will be selected based on video creativity, originality and sense of adventure. Besides the YK580 tires and $5,800 cash, each winner will receive a road trip prize package consisting of a Samsung Galaxy II tablet, a Sony Bloggie Sport (camera/camcorder) and a Verizon JetPack 4G Mobile Hotspot. The winners will also be eligible to receive an extra $1,000 for creating blogs while taking their road trip.
In addition, all eligible Miles of Fun voters are automatically entered to win one of three sets of YK580 tires in a sweepstakes drawing.
“Miles of Fun gave us the opportunity to use social media to expand our reach to consumers,” said Fred Koplin, Yokohama director of marketing communications. “The contest generated a huge amount of interest in the YK580 tire, which is sold exclusively at Discount Tire/America’s Tire Company. From our Facebook fan count to people talking about the contest and community sharing, our level of engagement with the consumers increased. The contest was a complete success for us.”
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
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