Yodle, a leader in local online marketing, has announced that its Lighthouse 360 product is now available to auto repair shops. The customized offering combines Yodle’s proven marketing automation tools with new tools designed specifically to help local auto repair business owners manage their shop and grow profitably. With Lighthouse 360, auto repair shops can simplify customer communications, improve shop performance, find and keep customers and build their Web presence – all through an automated platform combined with live customer support.
“We recently started using Lighthouse 360 and it has already made a significant difference to how we manage our business,” said Keith Kingston, owner of The KAR Shop based in Rogers, Arizona. “The product has been easy to use, has positively impacted our customers’ experience, and is helping us grow and make more money.”
The powerful suite of automated Lighthouse 360 features for auto shops includes:
• A “Welcome Station Kiosk” that makes customer check-in and upsell easy, to help increase revenue per visit. It also generates repair orders and captures customer signatures for those orders.
• A “Pro Pack” that improves customer communication and service to help generate repeat business. It automatically schedules future oil changes, allows auto repair shops to generate automated emails and postcards about suggested future maintenance, appointment reminders and completed jobs and enables them to create fully customized invoices.
• A comprehensive desktop, mobile, Web and social presence, the ability to easily and automatically request and syndicate online reviews and email marketing automation including an easy process for finding customers’ missing email addresses.
Introducing Lighthouse 360 for auto repair shops extends Yodle’s commitment to making it easy for local businesses to manage and grow profitable customer relationships. Auto repair is the latest vertical, after dental and chiropractic, to be supported by Yodle’s Lighthouse 360 product, which makes marketing more powerful by integrating with local businesses’ existing operational systems. This new offering for auto repair shops also comes only just over a year since Yodle successfully launched Marketing Essentials, a marketing department-in-a-box for local businesses.
“Yodle already has a proven track record in delivering effective marketing automation solutions to auto repair shops,” said Court Cunningham, CEO of Yodle. “Lighthouse 360 will further improve our value proposition, helping auto repair shops run more efficiently, delight their customers, and grow profitably. Launching this new offering is also part of our strategy of increasingly delivering more operationally embedded products to local businesses.”