Women In Auto Care Announces New Committee Members

Women In Auto Care Announces New Committee Members

The new members of the education, marketing, member development and newly-formed membership committees will serve a two-year term.


Women in Auto Care
(formerly Car Care Council Women’s Board) has announced new members of the education, marketing, member development and newly-formed membership committees. The new committee members will serve a two-year term.

The education committee, led by Danielle Sonnefeld, N.A. Williams Co., is devoted to the development and support of women coming into the auto care industry through educational scholarships, mentoring and career support. The committee raises money, reviews scholarship applications and selects scholarship recipients. This year, the committee is focused on creating and implementing a student coaching program. The new committee members are:

  • Nicole Brennan, Hopkins Manufacturing Corp.
  • Nancy Brown, AAMCO Transmission and Total Car Care
  • Lauren Dabney, The Parts House
  • Jacquie Hower, Zimmerman’s Automotive Service Inc.
  • Kathryn Reinhardt, MagnaFlow Exhaust
  • Teresa Scott, CPS Automotive
  • Vonda Lee, past education committee chair, Supply Line International

The marketing committee, led by Sarah Shelstrom, Integrated Supply Network Inc., drives awareness for Women in Auto Care through marketing and advertising, and promotes fundraising initiatives to support the growth of Women in Auto Care. This year, the committee’s goal is to increase funding through more creative sponsorship opportunities and increase the overall presence in the automotive aftermarket with effective and targeted marketing. The new committee members are:

  • Emily Beetler, NAPA AutoCare
  • Lynn Campbell, VIP Tires and Service
  • Roxanne Doche, Management Success
  • Melanie Gann, Standard Motor Products Inc.
  • Asu Sole, ISC Industries Inc.
  • Tara Topel, Topel’s Service Center Inc.
  • Tina Choinacky, past marketing committee chair, N.A. Williams Co.

The member development committee, led by Olivia Newton, Standard Motor Products Inc., encourages leadership in women in the auto care industry through mentoring, development and recognition. This year, the member development committee will focus on the continued expansion of the Women in Auto Care mentorship program, exploring new development opportunities to incorporate into member programming and streamlining the nomination and selection processes for the Women of the Year awards. The new committee members are:

  • Betsy Casada, KOST USA Inc.
  • Laurie Hanson, Hanson Distributing Co. Inc.
  • Barbara Moran-Goodrich, Moran Family of Brands
  • Lisa Rodriguez, Soaring Marketing
  • Brenda White, 180BIZ
  • Judy Zimmerman Walter, Zimmerman’s Automotive Service Inc.

The newly-created membership committee, led by Dawn Zieren, The NPD Group, is charged with growing membership through actively recruiting new members while retaining existing membership. The new committee members are:

  • Tina Alread, HDA Truck Pride
  • Cindy Frasca, Kukui Corp.
  • Shari Pheasant, Horse Power Strategies
  • Cyndi Tejada, Standard Motor Products Inc.
  • Jessica Toliuszis, N.A. Williams Co.
  • Jill Trotta, RepairPal Inc.

The new committee members will meet in person at the Summer Leadership Conference from July 19-20 in Nashville, Tennessee.

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.