WIX Filters Extends Sponsorship Of Team Kalitta For 2019 NHRA Season

WIX Filters Extends Sponsorship Of Team Kalitta For 2019 NHRA Season

J.R. Todd, driver of the DHL Toyota Camry Funny Car, and Shawn Langdon, driver of the Global Electronic Technology Toyota Camry Funny Car, will represent WIX Filters on and off track. WIX also will be associate sponsor of the Top Fuel Dragsters driven by Richie Crampton and Doug Kalitta.

WIX Filters, a global manufacturer of filtration products, has announced its partnership renewal with Kalitta Motorsports for the 2019 National Hot Rod Association (NHRA) season. Celebrating its 80th anniversary this year, WIX will serve as chief technical partner through a major associate sponsorship agreement, and also will be the Official Filters of Team Kalitta.

J.R. Todd, driver of the DHL Toyota Camry Funny Car, and Shawn Langdon, driver of the Global Electronic Technology Toyota Camry Funny Car, will represent WIX Filters on and off track. WIX also will be associate sponsor of the Top Fuel Dragsters driven by Richie Crampton and Doug Kalitta.

“We are excited to once again partner with Kalitta Motorsports this season. We ended last year on a high note with J.R. winning the world championship, and we’re excited to take that momentum into 2019,” said Jennifer Gibson, brand manager for WIX. “WIX has supported motorsports for over half a century, and we are proud to stand by Team Kalitta for another season.”

WIX will see its filters perform in the Top Fuel and Funny Car competitions, where cars reach top performance speeds of more than 330 mph in less than 3.7 seconds. In 2018, J.R. Todd drove to the Winner’s Circle securing his first NHRA Funny Car world championship title.

“This partnership really makes so much sense. There are few other traditions as rich as Kalitta and WIX, and Kalitta is proud to once again welcome WIX into our family this year,” said Todd. “We look forward to adding more championships to this partnership in 2019.”

WIX Filters says it also will expand its hospitality presence with Kalitta Motorsports this year with five major activations across NHRA’s expansive reach nationwide. These activations provide opportunities to bring loyal WIX customers to the track and give them an experience like no other.

You May Also Like

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

The Auto Care Association launched a new Right to Repair video campaign, featuring independent repair shop owners from across the United States share their stories and shed light on the increased challenges independent repair shops are facing with accessing repair data to service their customers’ vehicles. 

The video campaign emphasizes the need for the Right to Equitable and Professional Auto Industry Repair Act (“REPAIR” Act), which ensures vehicle owners and repair shops have access to tools and data needed to keep cars and trucks on the road safer, longer.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Automotive Hall of Fame Announces Class of 2024 Inductees

Six honorees whose efforts helped shape the automotive and mobility marketplace will be recognized.

Other Posts

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Litens Adds Distribution Footprint via Acquisition

With the acquisition, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.