WIX Filters has joined Hendrick Motorsports as a key technical partner. Through their new agreement, WIX will supply filtration products and provide critical development support to the 11-time NASCAR Sprint Cup Series champions through 2019.
WIX’s air and oil filters will be used in competition by the four Sprint Cup Series teams of Hendrick Motorsports with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. The brand’s logo will be featured on team equipment, transporters and underneath the hood of Hendrick Motorsports’ Chevrolet SS race cars.
“Since the early 1960s when Richard Petty began using our filters, generations of motor sports champions have driven to victory lane with WIX,” said Jennifer Gibson, brand manager for WIX Filters. “Adding a team like Hendrick Motorsports only further positions us as the No. 1 filter in motorsports, and we couldn’t be more excited to see what that means on the track this season.”
“We pride ourselves on our technical superiority and high-performance racing filters, and we like to align ourselves with the best,” said Bill Stamey, engineering manager for WIX Filters. “Becoming a Hendrick Motorsports technical partner this race season is an incredible honor and a testament to our ongoing innovation and hard work.”
Hendrick Motorsports has earned 240 points-paying Sprint Cup wins since 1984, and its engines have more than 300 victories across all NASCAR series. Last season, the team’s engines posted wins in 14 of 36 Sprint Cup races and powered six Chase for the NASCAR Sprint Cup contenders.
“WIX Filters has been involved with NASCAR for nearly five decades,” said Doug Duchardt, general manager of Hendrick Motorsports. “They not only will provide proven filters for our race cars but impressive capabilities in research and development. We know both their products and insights will ultimately help improve our performance. It’s an exciting partnership for our entire competition group, and we look forward to many successes together.”