Wells Manufacturing Introduces ‘Wells Vehicle Electronics’ Brand – UnderhoodService

Wells Manufacturing Introduces ‘Wells Vehicle Electronics’ Brand

Wells Manufacturing, L.P. has introduced a new brand and corporate identification - Wells Vehicle Electronics - to represent the company's comprehensive offering of advanced ignition, emissions, fuel system, engine management and other components for the automotive replacement parts and service industry.

Wells Manufacturing, L.P. has introduced a new brand and corporate identification – Wells Vehicle Electronics – to represent the company’s comprehensive offering of advanced ignition, emissions, fuel system, engine management and other components for the automotive replacement parts and service industry.

The new brand is part of an extensive program designed to communicate Wells’ position as a market leading, technology driven manufacturer that offers premium-quality repair solutions for virtually any passenger vehicle. The company also is introducing a new logo and trade dress, print and electronic catalogs, an all-new website (wellsVE.com) and a variety of other resources to help customers grow their sales in the vehicle electronics category.

A subsidiary of United Components, Inc. (UCI), Wells offers more than 37,000 part numbers covering an unsurpassed range of domestic and foreign-nameplate applications. Each Wells product either matches or improves on the original equipment design to ensure superior performance and reliability.

“Wells has quietly become one of the premier manufacturers in each of our product categories. This leadership has come through our commitment to leading-edge technology, superior products and services, best-in-class coverage, availability and order fill,” said Bill Nonnamaker, vice president of sales and marketing, Wells Manufacturing. “Technicians and do-it-yourselfers prefer our products; now they can access these products by requesting the Wells Vehicle Electronics brand.”

The rebranding program was developed on the basis of extensive research among replacement parts distributors, auto parts store professionals and technicians across the U.S. and Canada. Respondents identified eight key characteristics that differentiate Wells from other vehicle electronics suppliers: exceptional product quality; market-leading coverage; consistently high availability and order fill; world-class engineering; innovative solutions and improvements to OE designs; service before, during and after the sale; and technical, customer and sales support.

“The research clearly shows we have built our business the right way, by investing in advanced technology, product engineering and customer-focused services and support,” Nonnamaker said. “Our rebranding initiative builds on these strengths by positioning Wells as more than an engine management supplier – we are a category leader in vehicle electronics.”

For more information regarding Wells Manufacturing and Wells Vehicle Electronics solutions, contact your vehicle electronics distributor, visit www.wellsVE.com, or send an email to: [email protected].

You May Also Like

Ford Adaptive Cruise Control Alignment Process

Follow these steps for proper horizontal alignment of the cruise control module radar sensor.

• 2010-2017 Taurus, Explorer, Edge, Flex, Fusion, MKS, MKX, MKT, MKZ

• 2015-2017 F150, Mustang, and MKC 

• 2017 Super Duty, Escape, and Continental

This is information on setting up and completion steps for proper horizontal alignment of the cruise control module (C-CM) radar sensor.

Chrysler’s Totally Integrated Power Module Simplifies Circuits

The symptoms of a failing TIPM can vary depending on the vehicle. Check out your options for this repair.

Trakmotive Tech Tip: Window Regulator Installation

Here are eight tips to make your next window regulator replacement easier.

Multi-Spark Ignition Systems

You may have seen the stories about plasma or laser ignition systems that promise to give new life to the internal combustion engine. But while these ignition systems have yet to make it to market the latest ignition innovation still uses a coil and spark plug.

VIDEO: How Modules Manage Alternator Power

Andrew Markel discusses power flow through the electrical system on a vehicle, and how the modules help provide the right amount of power to different components. Sponsored by Valeo.

Other Posts

Power Window Regulator and Motor Service

Power windows are great as long as they roll up and down when commanded to do so.

Caring For AGM And Flooded Car Batteries

Faulty battery cables, if loose, corroded, or damaged, can lead to power drainage.

Battery Charging and Diagnostics

Here are six tips to use when diagnosing a vehicle with a dead battery. 

Power Window Regulator Replacement

Blindly replacing a window regulator and motor assembly may not solve a customer’s problem.