Wagner Brake Products Receives Parts Depot, Inc. Category Management Award – UnderhoodService

Wagner Brake Products Receives Parts Depot, Inc. Category Management Award

Wagner Brake Products has received the 2005 Category Management Award from Parts Depot, Inc. in recognition of the brand's efforts in targeting and achieving significant increases in product line coverage and year-over-year sales.

Wagner Brake Products has received the 2005 Category Management Award from Parts Depot, Inc. in recognition of the brand’s efforts in targeting and achieving significant increases in product line coverage and year-over-year sales. Wagner Brake Products are manufactured and marketed by Federal-Mogul Corporation.

The Parts Depot award is presented annually to the manufacturer supplier that best applies modern category management strategies to address the evolving needs of professional and do-it-yourself customers. The Wagner team worked with Parts Depot to increase the distributor’s brake parts application coverage resulting in increased comparable sales. Based on the success of the Wagner program, Parts Depot has announced it will continue to expand application coverage within the brake category in 2006.

"This award reflects Federal-Mogul’s continued success in supporting the business objectives of one of our most important customers," said Joseph P. Felicelli, executive vice president, Aftermarket Products and Services, Federal-Mogul. "We are very pleased to have had the opportunity to work with Parts Depot in leveraging the full power of the Wagner Brake brand and product line."

For more information regarding Wagner Brake products, contact your Wagner Brake supplier, visit www.federal-mogul.com, or write to: Wagner Brake Products, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48034.

You May Also Like

SEMA Awards 80+ Scholarships, Employee Loan Forgiveness

The scholarship winners include 87 students, while 17 employees of SEMA-member companies received loan forgiveness.

The Specialty Equipment Market Association (SEMA) has issued a total of $245,000 in scholarship and loan forgiveness awards through its SEMA Memorial Scholarship Fund to help 104 individuals pursuing a career in the automotive aftermarket industry. The winners include 87 students who received scholarships ranging from $1,000 to $5,000, and 17 employees of SEMA-member companies who received loan forgiveness awards to help pay off student loans, the organization said.

PRT Launches New Complete Strut Assemblies

Thirty-two new products represent more than 10 million vehicles in new coverage, PRT said.

PRT Launches 32 New Products on Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, and come to expand the PRT brand portfolio in the North American aftermarket.

Litens Aftermarket Adds New SKUs to Belt Drive Portfolio

18 new SKUs were added to its product line.

Plews & Edelmann Releases 66 New Parts YTD 2023

Expanded coverage in both the Edelmann and Edelmann Elite line of products provides coverage for 50.8 million VIO.

Other Posts

Bosch Releases 102 Aftermarket Parts in Q2 2023

The new Bosch products cover nearly 25 million vehicles in North America, the company said.

NGK Spark Plugs Expands Spark Plug, Ignition Coil Coverage

Expansion includes 15 new spark plug part numbers, many with high ignitability designs.

Innova to Launch Pro Diagnostic Tablets and App

The smart tablet tools and app can help maximize the diagnostic process and save technicians time, Innova said.

Anchor Adds More Honda Coverage

Eight additional part numbers have been added to support late model Honda coverage.