VIDEO: The Purple Cow

VIDEO: The Purple Cow

Define what sets your shop apart from the rest. This video is sponsored by Auto Value and Bumper to Bumper.

Imagine this – you’re cruising down your favorite country road passing fields full of cows. There are Black cows, brown cows, big cows, little cows, purple cows…Wait…what ?

Your eyes must be playing tricks on you, but there it is – a purple cow in the middle of the herd. What do you do now? You stop, of course, and Take a selfie with the cow! Post it on your favorite social media pages! Call your friends and tell them about the remarkable sight you have just come upon!

The next thing you know they’re doing the same thing. When there is something remarkable we talk about it. Here’s the big question though – who’s talking about you and your shop?

You have:

A Remarkable team –  Check

Top of the line equipment – Check

5-star reputation – Check

And that’s just the tip of the iceberg – you know your competitors can’t touch your investment or expertise. However, in the average customer’s mind, repair shops are pretty similar. So what are you doing to let the customer know what is remarkable about you, your team, and your shop?

One of your missions as a shop owner should be to get above the day-to-day operations and define what sets you apart. Then get it out there for your customers to see and tell all their friends. Seth Godin, author of the best selling business book, “Purple Cow,” says “You are either a Purple Cow or you are not. You are either remarkable or invisible! Make your choice.”

You have the opportunity to be outstanding in your field. Don’t hesitate to celebrate what makes you exceptional.

I’m Vic Tarasik. Thanks for watching

You May Also Like

Why A 12-volt Battery is Still Essential in EVs

A device similar to an alternator, called a DC-DC converter, charges the 12-volt battery from the high-voltage battery pack.

Did you know that most electric vehicles still rely on a good old 12-volt battery? Despite that huge battery nestled below your feet, it’s the 12-volt battery that powers everything from your EV’s windshield wipers to its airbags.

For good reason we often marvel at the high-voltage systems that propel us forward, but it’s that trusty 12-volt battery that quietly maintains the heartbeat of the vehicle’s auxiliary components. So, why is the 12-volt battery so indispensable in an EV? It’s about functionality and adherence to safety regulations.

Turbocharger Maintenance ft. Rein TechSelect Turbo Kits

Learn about common challenges with turbocharger maintenance and how Rein TechSelect Turbo Kitsmake the repair process easier for technicians.

The Standard® Advantage

Standard® knows that what comes out of a repair is directly dependent upon what goes into the box. This video is sponsored by Standard®.

TransFix: What Happens When a Transmission Has a Harsh Shift?

Learn about the additives and conditioners that can rejuvenate the seals and eliminate varnish in the passages of the valve body.

Tesla Model 3 TPMS Service

Resetting and programming TPMS sensors for a Tesla is a lot like any other vehicle, and the challenge is still the same: keeping the light off.

Other Posts

Can You Jumpstart an EV?

First thing’s first: Find the LV battery, which could be anywhere in the vehicle.

Understanding What Antifreeze/Coolant Actually Does

Today, each manufacturer has its own formula for best results in their vehicles. This video is part of the Group Training Academy.

How The Vehicle Cooling System Functions

Here’s what to know to clarify cooling questions you’re asked at the service counter. This video is part of The Group Training Academy.

Oil Filter Housing Weak Points & Standard® Solutions

Engineers at Standard® have created a completely assembled Oil Filter Housing Kit.