VIDEO: Staying Connected To Your Customers

VIDEO: Staying Connected To Your Customers

Staying in touch with customers in a contact-free society is vital. This video is sponsored by BOLT ON TECHNOLOGY.

For everyone of us, COVID-19 has impacted business to some degree. From cancelled events, lack of community interaction, economic hardship and sickness, it has been harder than every to keep in contact with customers.

I’m Doug Kaufman. Look at the words that have entered casual conversation recently – Social Distancing, Contactless Interaction. They seem to fly in the face of what we’ve come to expect is needed to do business.

And yet, through it all, social media and the online presence of business are thriving. Staying in touch with customers in a contact-free society is vital, and social media is the perfect way to do that.

Social media platforms like Facebook, Twitter, Instagram and Pinterest are, for the most part, free and easy to use and can help customers feel safe and connected to your shop.

Of course, saying it’s simple and feeling it’s simple aren’t necessarily the same thing. Luckily, help is out there, so that you can not only understand who your audience is and what message they need to hear, but also how they want to be reached. Do you understand the importance of social media analytics? Don’t worry – once you get the hang of who your customers are, you’ll e able to create the perfect social media plan to reach more people just like them.

Frequent posts and updates can do more than just reach new customers, they can assure your existing customers that you have their interest at heart. Be present online and create a safe connection with customers during and after their service. Let them know what safety measures you have put into place for when they do enter the shop. Social media can help bridge that new distance between shops and customers.

This video is sponsored by BOLT ON TECHNOLOGY.

You May Also Like

Instant Shudder Fix (VIDEO)

It can be difficult to determine if your shutter is a fluid-related issue or a costly mechanical problem. This video is sponsored by Lubegard.

Welcome to how to apply Instant Shudder Fixx by LubeGard, the number one shudder solution used and trusted by professionals. LubeGard's Instant Shudder Fixx is a concentrated friction modifier formulated specifically for eliminating torque converter or TCC shudder in automatic transmissions.

As automatic transmissions age, the lockup torque converter's ability to transfer torque smoothly can decline, and additive packages in automatic transmission fluids can deplete, resulting in torque converter clutch shudder. TCC shudder can also occur in brand-new automatic transmission fluids.

Limited Slip Supplement (VIDEO)

If the frictional properties are not correct, chatter will occur. Sponsored by Lubegard.

Rust and Corrosion Preventive Oil (VIDEO)

Your tools and equipment need to be protected from rust. This video is sponsored by Lubegard.

Auto Pros Team Visits Hybrid Shop of The Carolinas

Auto Pros on the Road puts the Babcox team into shops across the USA. This episode is sponsored by Autolite.

2007-2021 Toyota Tundra Strut Replacement (VIDEO)

Follow along the step by step installation process for struts on 2007-2021 Toyota Tundra’s. This video is sponsored by PRT.

Other Posts

AMN Drivetime: MEMA Leaders Chat About The Future

MEMA leaders sat down with Bill Babcox to share a few updates on the realignment of the association announced in November.

Ford F-250 Shock Replacement (VIDEO)

Follow along the step by step installation process of shocks on a Ford F-250. This video is sponsored by PRT.

Creating Parts: The Manufacturing Process (Video)

Creating parts takes many steps worth of work. Sponsored by AP Emissions.

Direct Fit Catalytic Converters Features and Benefits

Four qualities stand out the most when looking at these catalytic converters. Sponsored by AP Emissions.