VIDEO: Realizing What Your Customers Need

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VIDEO: Realizing What Your Customers Need

What shop owners may be doing that does not make sense today. This video is sponsored by the MyPlace4Parts Studio.

Doug Kaufman
By Doug Kaufman
Doug Kaufman has been with Babcox Media since 1987 serving in a variety of editorial and publishing roles and titles. He is currently editorial director of Brake & Front End, ImportCar, Tomorrow's Technician and Underhood Service. Doug has a Bachelor of Science in Journalism from Bowling Green State University and remains a committed MAC enthusiast.
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The biggest thing you can do as a shop owner is to take a step back and realize who your customers are and exactly what they need.

Donny Seyfer, co-owner of Seyfer Automotive Inc. in Wheat Ridge, CO, Executive Officer for the National Automotive Service Task Force and immediate past chairman of the Automotive Service Association, the largest association in the US representing independent repair shop owners sits down with Babcox Media’s Doug Kaufman in a video podcast to discuss things shop owners may be doing that don’t make sense today. This video is sponsored by the MyPlace4Parts Studio.

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