Valvoline Expands Engine Guarantee – UnderhoodService

Valvoline Expands Engine Guarantee

Valvoline has expanded its Valvoline Engine Guarantee program and is rolling out a new companion advertising campaign. The initial television spots aired during this past weekend's opening telecasts of the 2010 NBA Playoffs on multiple networks.

Valvoline has expanded its Valvoline Engine Guarantee program and is rolling out a new companion advertising campaign. The initial television spots aired during this past weekend’s opening telecasts of the 2010 NBA Playoffs on multiple networks.

The Valvoline Engine Guarantee represents a new direction in the motor oil category, according to Valvoline — diverging from technical jargon and instead focusing on delivering peace of mind to drivers.

All motorists are required to do is register their vehicles at valvoline.com, use Valvoline motor oil regularly and their engines can be guaranteed up to 300,000 miles. Originally available only to vehicles with 75,000 miles or less, the mileage threshold has been increased to 125,000 miles opening up the program to the majority of cars on the road. Consumers who sign up now can also receive up to $20 off of their next Valvoline motor oil purchase.

"The Valvoline Engine Guarantee is an innovative offering in a category that is too often caught up in claims," said John Ackerman, brand manager for Valvoline. "Customers have latched on to the program for the value it delivers, and we’re excited to extend the Valvoline Engine Guarantee to more drivers who’ve come to rely on our products and appreciate the added benefits of a guarantee."

Participants can choose to opt-in to the Valvoline Engine Guarantee program at various levels. Use Valvoline Premium Conventional motor oil for a guarantee up to 150,000 miles; MaxLife or DuraBlend Synthetic Blend motor oils for a guarantee up to 225,000 miles; and for maximum protection and a guarantee up to 300,000 miles use SynPower Full Synthetic or MaxLife Full Synthetic motor oils.

Along with program updates, a new advertising campaign for the Valvoline Engine Guarantee recently debuted. Centered on the premise that there are some situations in life where you need a guarantee, the communications will extend to print, radio, television and online.

The lead spot, entitled "Skydive," humorously illustrates consumers’ inherent desire for definitive guarantees, particularly in situations where a "probably" just isn’t sufficient. Visit www.valvoline.com/media-gallery/commercials for a sneak peek at the commercials developed by New York-based BrandBuzz. Future ads will appear within leading men’s lifestyle and DIY properties, in partnership with major sporting events, reality programming and via unique online channels.        

You May Also Like

Diagnosing Intercooler Boost Trouble Code P0299

The criteria for setting the code is very basic.

A code P0299 for lower- than-normal boost can be one of the most challenging DTCs to resolve. You might think it is a code for a leak, but it could be more than a leak. The criteria for setting the code is very basic. The engine management system is looking at the desired boost pressure and the actual boost pressure, if the actual and desired do not match for the conditions. 

Honda Electronic Throttle Body Service Tips

Using care and following OEM procedures will help you to avoid unnecessary parts replacement and comebacks.

Why Alternators Are Subject To Ripple Voltage

The alternator produces an AC current that must be converted into DC current by way of a rectifier.

Belts and Pulley Alignment

A misalignment of the plane of the belt can occur when a pulley is not parallel to the other pulleys on the belt drive system.

Diagnosing Misfires

What if there are no codes and a misfire is intermittent? This is where it gets complicated.

Other Posts

Lifter Deactivation

The area of contact between the lifters and cam lobes is the highest loaded surface inside an engine.

Alternator Testing For No Charge Conditions

Many alternator problems turn out to be nothing more than a bad connection at the alternator or a bad wiring harness.

Understanding Coolants

All-season coolant used inorganic acid technology and worked great for almost 30 years.

Ignition System Do’s and Don’ts

Why do ignition systems give technicians problems when diagnosing ignition-related misfires? The answer is that some technicians use tests that might give inconclusive results or do damage to the coil or drivers inside a module.