Trico Products Corp. Celebrates 100 Years Of Wiper Blade Innovation – UnderhoodService

Trico Products Corp. Celebrates 100 Years Of Wiper Blade Innovation

Trico Products Corp. is celebrating its 100-year anniversary, a milestone commemorating the company’s longstanding reputation as a leading manufacturer of innovative, safe and reliable windshield wiper solutions.

TRICO manufactured its first wiper blade in 1917. One hundred years and more than 1,000 patents later, TRICO says it produces one of the most comprehensive offerings of wiper blade solutions across the consumer, trade and OEM channels. In addition to opening several facilities throughout North America, the company has spent the past century expanding globally, opening divisions in the United Kingdom, Australia, Argentina, Brazil, Mexico and China.

“TRICO’s 100th Year Anniversary gives us the opportunity to not only celebrate the success of the company, but also reflect on the fact that our products have been helping drivers stay safe on the road for many years,” said James Croston, global director of aftermarket marketing at TRICO. “Developing wiper systems that help enhance driver visibility and safety has always been our No. 1 priority.”

Along with providing advanced wiper blade solutions for all weather conditions and environments, TRICO remains focused on educating drivers about the importance of yearly wiper blade replacement. Clear visibility while driving is critical, especially during inclement weather. By replacing their vehicle’s wiper blades each year, drivers can prepare for the unexpected, rather than realize their wipers aren’t performing properly at a moment of need.

To find out more about TRICO’s history and how far wiper blade design has advanced in the past century, watch this video: TRICO Wiper Blades: A Century of Seeing You Through. To learn more about TRICO, visit

You May Also Like

Mitchell 1 Adds Google Campaigns to its SocialCRM

Shops can share positive reviews and testimonials directly to a Google business profile or Facebook page.

Mitchell 1 is making it easier than ever for auto repair shops to effectively manage and promote their businesses on Google and other social media platforms with the launch of the Google Campaigns from SureCritic, a new and exclusive feature within SocialCRM’s premium LocalSearch services.

 “The service is designed to give independent shops more control of their online presence and overall brand visibility on Google so they can cost effectively compete with the major corporate chains and attract new customers,” said Marcus Mackell, director of SocialCRM services for Mitchell 1. “A key benefit is that it simplifies the process of creating, sharing and promoting online content. With Google Campaigns, shops can do so with a click of a button through a single source rather than having to log into multiple sites, manage multiple profiles and rely on creative folks to develop content.”

ASE, Goodguys Partner to Promote Education, Careers

They are joining forces to showcase the wide array of career paths in the world of hot rodding and automotive service.

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Continental Offers 12 New Blower Motor SKUs 

Applications deliver late-model coverage for 20 popular import and domestic vehicles.

Other Posts

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Master Class Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.