TORC Announces Series Partnership With GUNK – UnderhoodService

TORC Announces Series Partnership With GUNK

After a year as primary sponsor for Arie Luyendyk Jr.’s PRO 2WD truck, GUNK will expand its motorsports partnerships to include TORC: The Off Road Championship Series.

“The GUNK line of products are a natural fit for our race teams as well as our passionate fan base,” said TORC Series President BJ Birtwell. “We’re looking forward to activating this relationship in a big way.”

“The TORC audience represents a unique opportunity to connect one-to-one with the engaged DIYer,” said Marshal Livingstone, director of marketing and consumer insights at RSC Chemical Solutions. “Anyone who has been out off-roading knows you need tough cleaning products, and TORC is the perfect proving ground.”

“The series partnership gives GUNK a great opportunity to increase preference of their products and drive consideration in-store,” said Birtwell. “GUNK is committed to activating their TORC presence both on-site and on retail shelves, and we’re thrilled to welcome them to the TORC family.”

GUNK will continue to sponsor Arie Luyendyk Racing (ALR), with the first race kicking off in Dallas, Texas.

For more information on the TORC Series, visit the official website at

You May Also Like

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

MEMA, The Vehicle Suppliers Association issued a statement regarding the House overwhelmingly passed on January 31, the bipartisan, “Tax Relief for American Families and Workers Act.” This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for MEMA, The Vehicle Suppliers Association, said.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Other Posts

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

The Pronto Network Congratulates 2023 ASE Master Techs

Ian Sharp and Colin Gallagher received a $1,000 cash prize and a swag box filled with prizes from sponsors.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Take 5 Oil Change Celebrates 1,000th Location Grand Opening

The newest service center is operated by franchisee Purple Square Group and located in Fort Pierce, Florida.