Schaeffler Group USA Inc. announces the launch of a comprehensive FAG brand hub and wheel bearing program for the U.S. automotive aftermarket. The premium-quality line includes a full range of components from tapered bearings to fully-integrated hub units.
For more than 125 years, FAG has been the brand of choice for the world’s leading original-equipment manufacturers, setting the industry standard for quality, durability and performance. With more than a century of engineering and manufacturing expertise, FAG consistently delivers innovation, quality, fit and performance that today’s highly complex applications demand.
Built to the same exacting standards as FAG original-equipment products, these premium-quality wheel end components deliver everything you’d expect from the industry leader:
Premium-quality materials and manufacturing;
Original-equipment fit and performance;
Integrated sensors (where applicable); and
Fully-integrated rolling units.
The FAG program includes more than 650 SKUs covering 95% of the North American vehicle population. “Smart technicians know that the wheel end is no place to cut corners,” said Bill Hanvey, Schaeffler Group Automotive director of business development. “As a leading OE supplier, FAG sets the standard for durability and performance. With this comprehensive program, we’re bringing that same expertise and quality to the aftermarket.”
The program will be supported with a dedicated website, www.replaceyourbearings.com, and paper catalog featuring complete application listings, detailed product specifications and product images for easy identification. An integrated marketing plan including trade advertising, email blasts and direct sales communication will drive awareness of the product category at the distributor and service dealer levels.