The Network Hosts Record-Turnout Convention in Nashville – UnderhoodService

The Network Hosts Record-Turnout Convention in Nashville

The Automotive Distribution Network will be ramping up its marketing campaigns in 2009 to make it more visible to the public.

Nashville — Despite a challenging economy and the cancellation and ratcheting back of group meetings and conventions, the Automotive Distribution Network held its largest-ever gathering in downtown Nashville Feb. 26 through March 1.

ADN President Mike Lambert Photo by Pat Garin

“Your attendance here is a testament to your desire to learn more and to improve your business skills,” Network President Mike Lambert told the representatives of more than 1,400 Parts Plus WDs, auto stores and Car Care Centers.

David Honig, chairman of the Network and president and CEO of the Parts House, a Parts Plus distributor with locations in Florida, Georgia and Puerto Rico, was decidedly upbeat about the convention despite all the gloom and doom in the news media about the economy.

“Sure, we’re in a disruptive age in business. But looking out here at all of you assembled here today is one very encouraging sign. Did you know that we have more people registered here in Nashville than we did for our 2007 national convention in Las Vegas? How can we feel negative about your business, your association, your industry when you see this type of camaraderie and participation?” Honig asked.

The Network will be ramping up its marketing campaigns in 2009 to make it more visible to the public, especially women, who make the majority of purchase decisions in American households.

“We started using radio for the first time in 2007 as a major medium for image advertising,” said Bob Barstow, the organization’s marketing chief. “It was a one-year contract only that we’ve now extended into year three. That extension would not have happened if you were not getting the bang or the impressions that justified your expenditure.”

Barstow played a clip done by Marv Albert and Boomer Esiason that announced that Parts Plus Car Care Centers and Parts Plus Auto Stores will be a primary sponsor of the complete NFL season as well as NCAA March Madness. In addition, Rachel Ray is being brought on board again to appeal to women.

“Why Rachel Ray? More than any other Food Network program, her loyal following closely matched our target demographics,” Barstow said. The Network signed up for a limited sponsorship of her show “30-Minute Meals with Rachel Ray” in 2008.

Now, Parts Plus Car Care Centers and Auto Service Plus locations will be the exclusive automotive repair sponsors of the show for the 2009 season.

You May Also Like

Continental Offers 12 New Blower Motor SKUs 

Applications deliver late-model coverage for 20 popular import and domestic vehicles.

Continental, aftermarket supplier of OE-engineered replacement parts, has added 12 new and late-model blower motor SKUs to its line of HVAC motors. The new motors increase the total blower motor line count to 521 SKUs and deliver overall coverage for more than 340 million import and domestic cars, vans, SUVs, and light trucks on the road in the U.S. and Canada.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Master Class Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.

Other Posts

.01 Micron Superstar Filter

The .01 Micron SuperStar Filter includes a differential pressure gauge and comes with mounting brackets.

Dayco Expands H-D Belt Kit Line

Dayco says six new SKUs cover hundreds of thousands of Class 8 fleet vehicles on the road today.

asTech’s Patented Rules Engine Now Available

asTech users, insurance carriers and their customers can be confident with the accuracy and cost of the recommended scan type.

Standard Motor Products Announces Pro Training Power Hour

The free, live/virtual technical series presented by Standard’s professional trainers will be geared toward technicians.